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Swisscom's 35% participation in Transmedia follows on from its capital shareholdings in the online TV service kyte.tv and the software developer for virtual camera settings, LiberoVision, and will further strengthen the Group's innovative capabilities. Transmedia is a leading enterprise in the video-on-demand (VoD) market. VoD frees consumers from time constraints by allowing them to determine their viewing times themselves, whether on the Internet, digital television (IPTV) or other technical transmission media. Transmedia acquires content and makes it accessible to digital TV operators or Internet service providers via a virtual library.

As an agency, Transmedia supplies individual VoD titles to digital television providers. It also offers its own VoD channel for live concerts (i-concerts) including top international hits on demand as well as live performances by local artists. Transmedia distributes i-concerts to international telecoms companies and cable operators such as Free, Telenet, Club Internet or BT Vision; until now the channel has not been available in Switzerland.

Enterprise with roots in Geneva

Founded in 2003, the Geneva-based company employs around 20 people. Swisscom already maintains commercial relations with Transmedia. Some of the French language VoD content offered on Bluewin TV stems from Transmedia. The company's live music channel i-concerts are mainly found on IPTV platforms. Some of the music offerings are also planned for Bluewin TV.