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Makeover for Swisscom Shops

Berne, 07. March 2007

Every year some 8 million customers visit one of the 106 Swisscom Shops. To ensure that these customers receive excellent service, Swisscom is remodelling all its shops. The new shop concept will reduce the number of shapes and colours and offer a new shopping experience.

In 1998 the Telecom Shops, as they were then called, became Swisscom Shops. Since that time Swisscom has steadily extended its network of sales outlets to 106 shops offering a wide range of telecommunications and multimedia  products for residential and SME customers. Now all the shops are to be given a new, fresh and uniform look. The special attraction for customers: in the "interactive zones" they will be able to try out and test products themselves. Thanks to the new sales concept the staff will have all the products within arm's reach - the sales process will be more efficient and in-depth customer advice can be given. Customers will also obtain information about new products and services from an array of computer screens.

The Bernese company visu'l AG is responsible for the concept, the interior design is from Wellis AG, Willisau. Only cuboid and round shapes have been chosen for the fittings. The main colour is light blue. Already last year Swisscom converted seven shops to the new concept as part of a pilot project. The positive experiences and feedback from customers resulted in the decision to convert all Swisscom Shops. These will be refurbished according to a staggered time plan and will stay closed during the renovation phase. Each makeover will take two weeks.  Posters will inform customers of the date when conversion begins, the nearest Swisscom Shop and the reopening date. By the end of 2007 the renovation of over 70 shops should be completed.

 

Conversion dates (subject to change)

Swisscom Shop Closing date Reopening date
Zurich Bahnhofpassage 23 February 2007 10 March 2007
Montreux 23 February 2007 10 March 2007
Balerna 23 February 2007 10 March 2007
Zurich Sihlcity Reopening 17 March 2007
Bulle 02 March 2007 17 March 2007
Locarno 02 March 2007 17 March 2007
Solothurn 09 March 2007 24 March 2007
Zurich Oerlikon 09 March 2007 24 March 2007
Monthey 09 March 2007 24 March 2007
Grancia 09 March 2007 24 March 2007
Zurich Airport 16 March 2007 31 March 2007
Nyon 16 March 2007 31 March 2007
Bellinzona 16 March 2007 31 March 2007
Basel Freie Strasse 13 April 2007 28 April 2007
Wädenswil 13 April 2007 28 April 2007
Geneva Balexert 13 April 2007 28 April 2007
Uster 13 April 2007 28 April 2007
Olten 20 April 2007 05 May 2007
Zug 20 April 2007 05 May 2007
Sion 20 April 2007 05 May 2007
Wil 20 April 2007 05 May 2007
Liestal 27 April 2007 12 May 2007
Emmenbrücke 27 April 2007 12 May 2007
Kreuzlingen 27 April 2007 12 May 2007
Vevey 27 April 2007 12 May 2007
Aarau 08 June 2007 23 June 2007
Schaffhausen 08 June 2007 23 June 2007
Sierre 08 June 2007 23 June 2007
Langenthal 15 June 2007 30 June 2007
Dietikon 15 June 2007 30 June 2007
Frauenfeld 15 June 2007 30 June 2007
Geneva Mont-Blanc 15 June 2007 30 June 2007
Martigny 15 June 2007 30 June 2007
Lugano 18 June 2007 09 July 2007
Wohlen 22 June 2007 07 July 2007
Bülach 22 June 2007 07 July 2007
Brig 22 June 2007 07 July 2007
Delémont 22 June 2007 07 July 2007
Brugg 29 June 2007 14 July 2007
Fribourg 10 August 2007 25 August 2007
Rapperswil 10 August 2007 25 August 2007
St. Moritz 10 August 2007 25 August 2007
La Chaux-de-Fonds 10 August 2007 25 August 2007
Biel/Bienne 17 August 2007 01 September 2007
Schwyz 17 August 2007 01 September 2007
Wetzikon 17 August 2007 01 September 2007
Yverdon 17 August 2007 01 September 2007
Lucerne 24 August 2007 08 September 2007
Netstal 24 August 2007 08 September 2007
Payerne 24 August 2007 08 September 2007
Neuchâtel 24 August 2007 08 September 2007
Stans 31 August 2007 15 September 2007
Winterthur 31 August 2007 15 September 2007
Basel Greifengasse 29 September 2007 13 October 2007
Zurich-Altstetten 29 September 2007 13 October 2007
Lausanne Métropole 29 September 2007 13 October 2007
Berne Belpstrasse 05 October 2007 20 October 2007
Adliswil 05 October 2007 20 October 2007
Morges 05 October 2007 20 October 2007
Chur 05 October 2007 20 October 2007
Affoltern am Albis 12 October 2007 27 October 2007
Zurich Kreuzplatz 19 October 2007 03 November 2007

 

The following Swisscom Shops have already been converted:

Baden
Berne Station
Zurich Füsslistrasse
Basel Steinertorstrasse
Geneva Rue de Rive
Lausanne Ave. des Bergières
St. Gallen Neumarkt
Berne Zytgloggelaube
Köniz Business Park
Thun
Interlaken

Contact

Swisscom AG
Media Relations
3050 Bern

media@swisscom.com