Swisscom wins Tina Turner for new iO viral film

Tina Turner and the iO communication app appear to be a strange pair at first glance. But their similarities become increasingly obvious the closer you look. Security and discretion are assigned the highest priority not only by Tina Turner but also by iO. "I like communicating, and with iO I support a product that features Swiss quality. The app is simple to use and my data are secure, things that are important to me," says Tina Turner on the subject of her collaboration with Swisscom. Swisscom and the singer have produced a video clip. Tim Alexander, Head of Marketing and Brand Communication, adds: "We are really delighted that we could win over Tina Turner to take part in this unique project. She made her debut as a brand ambassador in Europe 27 years ago. With Swisscom Tina Turner takes a trip through some of the stages of her life." Alongside the viral spot, Swisscom has other goodies in store for its customers: iO users will be welcomed by Tina Turner in a voice message and be able to listen to her hit "The Best" as a ringtone - albeit yodelled (now available for Android - iOS availability with the next App update).