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Trends are developments that take place in the spheres of the economy, technology and society. Usually ten years elapse between when a trend appears and when it ends. Trend researchers at Swisscom identify, analyse and evaluate these trends - both social and technological. In an interview with future researcher Cyrill Meier, you will find out why trend research is so important to Swisscom and how future forecasts shape the development of new services.

Interview with Cyrill Meier on the subject of trend research at Swisscom