It is no secret: smartphones and the Internet are omnipresent in this day and age. Telecommunication is having an ever-increasing influence on our lives, while technology is advancing at breakneck speed. Our digital world is complex. Swisscom seeks to be a reliable support for its customers and to contribute to making their lives easier. Our customers are constantly demanding new bandwidths, as the latest gadgets and apps need increasingly efficient networks. We want to offer our customers not only the best network, but also the best service and the best experience.
This opens up a constant flow of new business opportunities for Swisscom. Our company is perfectly positioned, as evidenced in the constantly growing satisfaction of our customers in recent years.
Swisscom has been able to hold its own in its home market over the past few years despite fierce competition, increasing regulation and the financial crisis. Our share price is also stable: for years the Swisscom share has been one of the most reliable in the SMI. Our company has deep ties with Switzerland and bears a particular social, economic and ecological responsibility. Sustainability has long been one of our priorities: Swisscom was the world's first telecommunications company to be certified to the ISO 14001 environmental standard.
In Italy, Swisscom is represented by Fastweb: Swisscom is investing in the technological leader in broadband communications with the clear goal of further consolidating its current market position. This commitment is the consequence of our three-pillar-strategy, which Swisscom has been persistently pursuing since 2007.
What is the three-pillar-strategy? You can find out more here. It is very much because of our strategic direction that we are confident that you, our shareholders, will be able to share in the long-term success of our company and in the successful future of Swisscom.