1. January 1998
Liberalisation of the telecommunications market in Switzerland and the EU; Swisscom becomes a public limited company.
1998
On 5 October the Federal Council approves Swisscom IPO.
"The blue window" registers 154,000 online subscribers and is integrated into Swisscom.
1999
Mobile telephony boasts two million customers (200,000 NATEL C; 1,800,000 NATEL D).
Breakup of Unisource; Swisscom sells off holdings in India, Malaysia and Hungary.
"The blue window", as a Swisscom business line, provides internet access to 330,000 customers.
Swisscom takes over majority stake in Debitel, a German mobile telecommunications provider.
2000
Swisscom NATEL D network boasts three million customers.
Auctioning off of UMTS licences (third-generation mobile telecommunications) fails to yield the windfall the federal government had hoped for. Swisscom buys UMTS concession for CHF 50 million.
ISDN boasts 500,000 subscribers.
"The blue window", renamed and redesigned, becomes Bluewin AG.
2001
Swisscom Mobile commences strategic collaboration with British partner Vodafone.
Launch of "Schools on the Net" project.
Swisscom disposes of real-estate worth CHF 2.3 billion.
2002
Swisscom operating as a group since 1 January 2002. Stake in Bluewin AG raised to 100%; Bluewin operating as profit centre of Swisscom Fixnet.
Swisscom Mobile presents Public Wireless LAN at the Orbit.
2003
The new subsidiary Swisscom Eurospot rapidly develops to become the European market leader in the booming Public Wireless LAN market.
In August, Bluewin registers 200,000 ADSL customers and leads the broadband market.
2004
Swisscom Mobile is the first Swiss provider to launch two UMTS mobile phones and unveils a world première, Mobile Unlimited: a data communications service that enables seamless handover between different types of network (GPRS, UMTS, WLAN).
Swisscom enters the TV market and acquires a 49 percent stake in Cinetrade AG (pay TV, cinema, film rights).
Bluewin has 490,000 ADSL customers at year's end.
2005
Swisscom launches the Swisscom Help Points: At fixed locations and - thanks to specially equipped company buses - in 41 regional centres Swisscom gives interested citizens a basic grounding in topics such as using the Internet or getting the most out of their mobile phone.
Swisscom Mobile launches a pilot trial for mobile television via the DVB-H digital standard in cooperation with Swisscom Broadcast.
Following the merger of Swisscom Fixnet and Bluewin AG, Bluewin positioned as Swisscom Fixnet service brand.
2006
Swisscom buys back Vodafone's 25 per cent stake in Swisscom Mobile for CHF 4.25 billion, but continues its cooperation with Vodafone.
Swisscom launches Bluewin TV, marking its entry into a new market. The offering boasts over 100 TV channels and 70 radio channels, more than 500 films, as well live sports coverage and 30 pay-TV channels. In the first eight weeks alone, Bluewin TV attracted 20,000 subscribers.
2007
Swisscom acquires Italy's second largest fixed-line provider Fastweb for CHF 6.9 billion. The Italian telecoms company is a frontrunner in new technologies and was the first provider of Internet-based television (IPTV).
Swisscom is awarded the concession to provide universal service in Switzerland from 2008 to 2017. For the first time, the concession includes nationwide broadband Internet coverage.
2008
Reorganisation at Swisscom. On 1 January 2008 the hitherto Group companies Fixnet, Mobile and Solutions are replaced by Swisscom (Switzerland) Ltd, comprising the Residential Customers, Small and Medium-Sized Enterprises and Corporate Business divisions.
In spring Swisscom adopts a new corporate design and becomes the first Swiss company to have an animated logo. The new design conveys a more emotional, more colourful and more modern Swisscom.
Bluewin registers 80,000 customers.
5.2 million customers use a Swisscom mobile phone.
2009
Swisscom pushes ahead with the construction of a fibre-optic network that extends all the way to Swiss households. Cooperation agreements are signed in Zurich, Freiburg, St. Gallen and Berne.
Solar Impulse partnership: Swisscom develops a communications solution for Bertrand Piccard's completely solar-powered aircraft. Swisscom shares the vision of a world that can manage without fossil fuels.
Bluewin TV becomes Swisscom TV: the product name change is part of the strengthening of the Swisscom umbrella brand which took place in 2008.
2010
In the autumn, Swisscom launches a takeover offer to the minority shareholders of Fastweb.
In January 2010 EWZ and Swisscom decide to cooperate in the expansion of the fibre-optic network. Geneva, Basel-City and Winterthur are set to receive ultra-high-speed Internet access in the next few years.
Mobile television in the form of Swisscom TV air becomes a reality shortly before the start of the World Cup.
2011
In March the takeover of the remaining Fastweb shares is concluded and the share delisted on the stock exchange. The company's revenue and operating income each increased by 50% since the takeover in 2007. The difficult economic environment and reduced growth prospects, however, lead to an impairment charge at Fastweb at the end of the year.
Swisscom TV boasts 608,000 customers. The offer is supplemented by innovative services such as iPad apps.
Despite lower revenue, capital expenditure in Swiss infrastructure was up 17.2% to CHF 1,537 million. Swisscom is investing heavily in expanding the broadband networks across the country in order to further increase competitiveness. By the end of 2011 fibre-optic cable is rolled out to around 364,000 households and businesses – which corresponds to around 10% of all Swiss households.
