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Swiss Tourism is commissioned by the Swiss government to promote Switzerland as a travel and tourist destination. Its main tasks are to promote the Swiss brand, develop competitive offerings, and carry out marketing activities in Switzerland and abroad. Swiss Tourism relies on strong cooperation with a variety of partners.

Electronic markets and systems are becoming a key strategic factor in the tourist industry. Swiss Tourism is playing a pioneering role in penetrating these markets and implementing such systems. In Swisscom, Swiss Tourism has found a strong technology partner.