Swisscom restructures its organisation to better serve the needs of its customers. As a result, the company gets a new, uniform visual identity in the first quarter of next year. The sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions will cease to exist. Part of the new image is a redesigned logo with a moving picture element - an innovation for Switzerland and the industry. The new logo is thus ideally suited to today's communications offerings, which are usually accessed on-screen.