Navigation

Swisscom restructures its organisation to better serve the needs of its customers. As a result, the company gets a new, uniform visual identity in the first quarter of next year. The sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions will cease to exist. Part of the new image is a redesigned logo with a moving picture element - an innovation for Switzerland and the industry. The new logo is thus ideally suited to today's communications offerings, which are usually accessed on-screen.

The telecom division becomes a listed public limited company and is given the name Swisscom. The Swisscom logo, with its simple style, combines the human side of technology with the image of credibility and security offered by a traditional company. It forms a central element of the visual identity of the Swisscom brand.

The telecom division demonstrates its separate identity with a logo variant in which the text Telecom is the dominant feature.

A graphic artist from the postal service's stamp department plays with the elements of the Swiss cross and PTT and gives the logo a contemporary new look.

The post horn disappears. "Switzerland" and "PTT" now make up the logo's message.

For the first time the acronym PTT (standing for Post, Telegraphy and Telephony) appears in the logo.

The post horn is used not only to represent the postal services, but also the telephony and telegraphy divisions. This gives the impression that the Senior Telephony Services Directorate has been swallowed up by the Postal Services Directorate. Following the introduction of the new heraldic logo, the PTT operations continue to use a common logo featuring the Swiss national emblem until into the 1980s..

The rectangular heraldic logo makes its appearance. Despite the organizational merger of the post and telegraph/telephone divisions, each division is allowed to have its own logo. The telegraph pole therefore remains on the logo variant used for telegraphy/telephony services.

Postal, telephony and telegraphy services are brought together under a common administration. The symbolism in the logo focuses on the Swiss cross with the halo and post horn or telegraph pole from which wires stretch out.

For the first time an illustration appears on the title pages of the annual reports of the Swiss Postal Administration and the Swiss Telegraphy and Telephony Administration: a Swiss cross with a halo and post horn/telegraph pole for the two divisions respectively.

Following the centralisation of the previously Canton-based or privately-run postal system in Switzerland, the Swiss cross in the form of a coat of arms decorated with a post horn, Alpine roses and oak leaves is introduced as the trademark symbol of the Swiss postal system. The introduction of the telegraph (from 1852 onwards) and the telephone (from 1880 / 81 onwards) mark the birth of Swiss telecommunications.