Personal details 
such as date of birth, gender, nationality, language, marital status and, where relevant for the contract, information on family members and related persons 

Contact and identification data 
such as name, title, address, email address, telephone number, customer number and copy and number of official photographic identification; login data such as username and password  

Notices to Swisscom 
such as content and data exchanged when contacting us or noted down by our consultants or which you provide to us in customer surveys 

Contract data 
such as the type, start date, term and content of the contract 

Purpose of processing 

We use your data to ensure the conclusion, performance, termination, renewal and enforcement of your contracts, to invoice services and to detect, prevent and eliminate misuse of our products, services or infrastructure. 

In particular, we use 

  • error messages received from you to identify and correct problems and product defects.  
  • the content of your communications to assign specialist advisors to you in case of enquiries. 
  • your contract data to adapt or cancel subscribed services.    
  • your contact details to send you an invoice.  
  • your login data to identify you when you use our online services, such as My Swisscom. 

If you have recently moved house, we will provide your name at your previous home address to the next tenant, other providers of fixed network connections and their distribution partners. This means that it will be faster, simpler and cheaper to connect the next tenant. You can adjust your settings here(opens in new tab).

We use your data to enable you to purchase third-party services via your Swisscom bill or prepaid balance.

In particular, we use 

  • your surname, first name, postal and e-mail address if you subscribe to a Canal+ offer via Swisscom blue TV. 
  • your mobile phone number and billing contact details if you purchase value-added SMS services, such as fee-based severe weather warnings. 
  • your mobile or landline number and billing contact details if you call a 090x number.  
  • your mobile phone number or your billing address if you purchase products and services such as apps and tickets from third parties (e.g. from an online store) and pay for them with Swisscom Pay.  

We use your information to improve, develop or expand our services, products, their usability and our support for them.  

In particular, we use  

  • your communications in surveys to identify the needs of our customers for adaptations or further developments to our products. 
  • the content of consultations to understand our customers' interest in new services.   

We use your data to comply with our legal obligations (e.g. under telecommunications law). 

In particular, we collect  

  • your personal information (name, address, date of birth, nationality, copy of ID card) if you receive a mobile phone service, in order to comply with our statutory disclosure obligations upon a corresponding official request. 
  • the date of birth of primary users of a mobile telephone line under the age of 16 if you, as a parent, have concluded the contract with us. 

We use your data to provide you with general offers on our services and products or offers that are tailored to you based on the compilation and evaluation of your data (“profiling”). 

In particular, we use

  • your e-mail address to send you newsletters and offers, e.g. from the blue product range. 
  • the term of your contract to make you a renewal offer.   
  • the content of consultations or queries noted in connection with them, in order to provide you with customised offers.  
  • your place of residence to inform you about the opening of a Swisscom shop near you or the expansion of our broadband network. 

Log in to the customer center to choose your individual settings regarding our usage of your data or contact us. If you do not find a setting for certain mentioned data usage, it doesn’t take place in connection with the service you have obtained. 

We also book advertising for our own offers on social networks such as Instagram/Facebook (Meta) and via other platforms such as Google (‘advertising platforms’ or ‘platform’). With the help of customer data, we can show our customers Swisscom offers that are more relevant to them. For this purpose, we upload data (in particular e-mail address and mobile number) of customers we wish to address in encrypted form (so-called ‘hashing’ via SHA-256) to the Swisscom account of the relevant advertising platform. Within this account, a comparison is made with the likewise encrypted customer data of the platform, whereby the platform operator can only check which encrypted entries (‘hashes’) match. The data is not decrypted during this process. All entries for which no match is found are removed from the Swisscom target group. This subsequently allows us to display our offers on the websites and in the app of the platform in question and on the websites of platform partners (e.g. Google adverts on a third-party website) in a more targeted manner. After the aforementioned data synchronisation, the initial data is deleted.

In particular, we use

  • Your mobile number in order to restrict advertising for a new internet subscription to existing Swisscom mobile subscription customers and to show you a special price that takes your existing mobile subscription into account.

  • Your e-mail address in order to tailor an offer to your needs or your individual subscription constellation and thus show you advertising that is more relevant to you. Like this you will see fewer advertisements for products that you have already purchased.

This data transfer does not currently take place at Wingo, Coop Mobile and M-Budget.

Origin of the data 

if, for example, you take part in a competition or customer surveys, register for a Swisscom login or provide us with a copy of your ID for identification purposes.  

if, for example, we record a ticket for your fault report or change your language in our Customer Center.

  • if we supplement your existing data with information from address providers regarding your address, date of birth or household size.  
  • if we receive your contact data from Swisscom Group companies with which you have a contract or are otherwise in contact.  

Recipients of the data 

  • that are engaged as contractors for the provision of our services, the provision and maintenance of our products, as well as distribution and marketing. 
  • that receive your data and use it on their own responsibility or in shared responsibility with us.
  • from which you obtain additional services through us. 

Examples: 

  • The Swisscom Group company “cablex Ltd” receives your address to remedy a fault in your home installation. 
  • The Swisscom Group companies “Swisscom DevOps Center B.V.” and “Swisscom DevOps Latvia SIA” may view applications containing contact details and other information about you when providing development and operational services.  
  • The Swisscom Group company “Swisscom Directories Ltd” will receive your contact details and telephone number if you wish to be entered in the telephone directory. 
  • If you use services of the Swisscom Group company “blue Entertainment Ltd” (“blue+”) (e.g. films and sports events on a pay-per-view basis, blue+ subscriptions), blue+ receives your email address and contract data such as blue TV subscription type, start and end dates of the blue TV subscription and cancellation status to send you relevant news or offers regarding blue+ services. You can choose your corresponding settings. 

Log in to the customer center to choose your individual settings regarding our usage of your data or contact us. If you do not find a setting for certain mentioned data usage, it doesn’t take place in connection with the service you have obtained. 

Offices, courts and other authorities with criminal, police, regulatory, judicial, register or informational functions.  

Examples:  

  • In the event of a court or administrative order based on a corresponding legal decree (law, regulation), we must disclose your personal details as well as contact, identification and contract data to the competent authority.  
  • The Federal Statistical Office maintains a register of samples as an auxiliary instrument for surveys of households and persons. We must provide the Federal Statistical Office with the necessary customer data for this purpose.  

Companies outside the Swisscom Group  

  • that are engaged as contractors for the provision of our services, the provision and maintenance of our products, as well as distribution and marketing. 
  • that receive your data and use it on their own responsibility or in shared responsibility with us. 
  • from which you obtain additional services through us. 

Examples:  

  • If you take out a Swisscom subscription with a sales partner (e.g. Mobilezone), it will record your contact details and other contract and customer account information in Swisscom’s customer database. 
  • If you would like to conclude or amend a contract with Swisscom, we can transmit your first name and surname, your date of birth and your address to companies specialising in credit checks, such as e.g. Intrum Ltd.
  • If your home connection (e.g. fibre optic access) is set up by an installation partner, they will receive your contact details.  
  • If you have won concert tickets in a Swisscom raffle, we will provide the organiser / sponsoring partner with your name and email address.  
  • If you order goods from us, we will transmit your name, postal address, e-mail address or telephone number to the contracted forwarding company for the delivery of the goods and the provision of shipment information. 
  • If you dispute the charge for a value-added service, we may provide your contact and identification data to the relevant value-added service provider
  • If you pay for a service with Swisscom Pay, we may provide your mobile number to the relevant provider for billing purposes. 
  • If we are allowed to give your name at your old residential address after you move house, the next tenant as well as other providers of fixed network connections and their distribution partners will be able to see your name in order to facilitate the creation of a new connection.
  • If we pass on your e-mail address and your mobile phone number to a marketing platform in encrypted form (SHA-256 hashing), we can display Swisscom offers to you in a more targeted manner on the websites and in the app of the platform in question and on the websites of the platform partners (e.g. Google adverts on a third-party website). You can find more information above under ‘Swisscom offers on third-party platforms’.

Through our group company “Swisscom Directories Ltd”, we participate in an address updating network. It does not sell or trade addresses, but rather pursues the purpose of optimising address quality for the companies involved. In addition, we conduct address searches as a service for business customers.  

Examples: 

  • If your address changes, e.g. after notification of a move, we will report the updated address data to “Swisscom Directories Ltd”. It transmits your address data exclusively to those companies from the address network that confirm that they have a customer relationship with you.  
  • If, for example, an invoice that Swisscom sends to you on behalf of a medical practice cannot be delivered, we will compare the recipient information with Swisscom's customer data. If we discover, for example, that an old address has been used, we will inform the relevant medical practice of the current address so they can update the data.  

Log in to the customer center to choose your individual settings regarding our usage of your data or contact us. If you do not find a setting for certain mentioned data usage, it doesn’t take place in connection with the service you have obtained.