Anna Kaempfer

Twenty years ago, I lived and worked in China – and I’ve been monitoring the development of the economy and digital innovation there ever since as a trend scout. I’m still constantly impressed by the speed and open-mindedness with which people approach new ideas.

I’m extremely energetic – and contact with others energises me even further. Encounters inspire me, sharpen my perception and offer me early insight into where movement is possible. I love shaping change rather than waiting for complete clarity: the ideal solution often only comes to light part way along the journey. Management begins with trust, transparency and the courage to let people find their own way.

I also follow this approach at Swisscom. I bring people and topics together, offer fresh impetus and pave the way for us to act in a customer-focused and future-oriented manner.

Anna Kaempfer

Business Growth Lead, Bern

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