Swisscom is also reducing the complexity of its offering structure with relevant, forward-looking products and services. Its premium convergence offering is the flexible, modular inOne subscription, which is continuously being improved and remains extremely popular with residential customers. In addition to its principal brand, Swisscom also has secondary and tertiary brands to appeal to more digitally savvy or more price-sensitive target groups, for instance. Within the Swisscom blue product family, Swisscom is further developing its entertainment offerings blue TV, blue News, blue+ and blue Cinema. Smart ICT is the name of Swisscom’s all-in-one IT outsourcing solution offering for SMEs. Swisscom also offers needs-based industry solutions with blue TV host and blue TV public.