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Our business model

Swisscom offers mobile telephony, fixed network, Internet and digital TV to business and residential customers. We are also one of the largest providers of IT services in Switzerland. We build and maintain the mobile and fixed network infrastructure, distribute broadcast signals and are also active in the banking, energy, entertainment, advertising and healthcare sectors.

«We play a pioneering role in digitisation.»

Urs Schaeppi, CEO Swisscom

Input factors

To achieve our corporate goals, we rely on the following key inputs.

Fair supply chains

Best employees

Constant innovation


Strong partner

Financial resources

“Innovations and best experiences set us apart from our competitors, impress our customers and generate revenue.”

Dirk Wierzbitzki, Head of Residential Customers

Value creation processes

Our strategic value creation processes are described in brief here.

Residential customers

Business customers



“We will continue to make major investments in new technologies so we can offer our customers the best in a networked world.”

Christoph Aeschlimann, Head of IT, Network & Infrastructure


This is what sets us apart from our competitors:

Best customer experience

New growth

Financial profitability

Commitment to sustainability

Innovation leader