“What will be the next big thing?” This question is on the minds of numerous technology-driven companies desperate to make a difference for the long term. Yet many technical innovations fail. That’s why, when we develop innovations, we work in an agile, people-focused way. Our aim is to create added value through experiences that inspire.
Many of our innovations are not directly visible. Our investments in the Internet, for example. Or our shops, services and offers. We often develop new opportunities with partners through new joint ventures. Here are some examples.
These days, we bring new ideas and products to the market early, almost as beta versions, so that, together with interested customers, we can develop them further until they reach market maturity. We give these applications our ‘nova’ label. It goes without saying that our ‘nova’ applications are subject to our usual strict guidelines as regards security, data protection and quality.
Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.
Digitisation is changing a lot. New business models are emerging, industries are converging and processes becoming simpler. By 2020 there will be 66 million networked devices in Switzerland. Everything will be networked and data volumes will rise. We need a reliable efficient network infrastructure so we can communicate with each other unlimitedly in the future. At the same time we need to develop solutions to evaluate and transfer data securely.
A growing number of people are drawn to cities in search of educational facilities, jobs and social contact. This increasing densification intensifies the need for smart cities. We need urban concepts that provide smart infrastructures and a sustainable approach to resources. We continuously extend the network for the cities of the future, providing computing capacity and developing solutions to evaluate hitherto untapped data.
Mobility is more than just going from A to B. It takes community life to the next level. We are always available, communicate more and work anywhere. The need for personal mobility forms is growing abreast of the strong emphasis on networking and green thinking. At Swisscom we play a key role in this area, by developing smart user-friendly mobility solutions.
Increasing networking brings new security risks for private individuals and enterprises. At the same time, demand grows for privacy and data security. At Swisscom we develop intuitive user-friendly solutions for complex systems. Solutions for confidential data management, so that our customers can continue to use the network securely.
The world of work is in a state of flux. Working flexibly, whenever, wherever is becoming the norm. Humans and machines are moving ever closer together thanks to artificial intelligence and cyber-physical systems. Agile forms of cooperation are becoming standard practice. We assist both our employees and business customers in these new working worlds and support them with our Work Smart expertise.
Changing age structures in the working population unlock opportunities for enterprises. Older employees stay on the job longer and the number of part-time jobs and working women is growing, so new lifestyles and family structures evolve in the process. That is why we focus on lifelong learning at Swisscom and create flexible work models for older employees and working fathers. We also develop products that make it easier to achieve a work-life balance.
Most of us want to lead to independent eventful lives. This includes increased use of location-independent digital services like fitness training, monitoring and tracking. Personalisation plays an important role in this respect. Appeal must be of an individual nature. We can provide this service through artificial intelligence.
Sustainability remains one of the key values of Swisscom and Swiss society. The population is more health-conscious and appreciates a high quality of life. Increasing awareness also has an impact on consumer behaviour. Products that promote a sustainable and healthy lifestyle are in demand. The digitisation of the health market is opening up a new growth market for Swisscom.