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Creating experiences
that win our hearts

“What will be the next big thing?” This question is on the minds of numerous technology-driven companies desperate to make a difference for the long term. Yet many technical innovations fail. That’s why, when we develop innovations, we work in an agile, people-focused way. Our aim is to create added value through experiences that inspire.


Investing in the future together

We work with leading technical universities and watch as new businesses are created in Switzerland and Silicon Valley. With our start-up initiative and venture capital arm, we invest in promising new companies.

For example

Here are a few of our latest innovations

Many of our innovations are not directly visible. Our investments in the Internet, for example. Or our shops, services and offers. We often develop new opportunities with partners through new joint ventures. Here are some examples. 

Swisscom nova

Our label for products in development

These days, we bring new ideas and products to the market early, almost as beta versions, so that, together with interested customers, we can develop them further until they reach market maturity. We give these applications our ‘nova’ label. It goes without saying that our ‘nova’ applications are subject to our usual strict guidelines as regards security, data protection and quality.

Mega trends

Where we're headed

Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.





New working environments

Demographic change