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Customer Experience Day

Building. Testing. Learning.

11 May 2017

This CX Day took us into the garage, where we learned to use prototyping to find out what is and isn't marketable quickly and inexpensively at an early stage. You can test everything with prototyping, from services and ideas to products and developments. Fascinating speakers and participants joined us in getting to grips with testing and how best to organise the learning process.

CX-Day Speaker

The people who inspired us

Dirk Wierzbitzki

Dirk Wierzbitzki, Head of Products & Marketing, Swisscom

"Actions speak louder than words."

Andres Wanner

Degree Course Director Digital Ideation,
Lucerne University of Applied Sciences and Arts

"The experiment:
physics and prototyping."

Femke Morf

Product Manager, Betty Bossi

"In your dreams, nothing’s impossible."

Michael Richter

Academy Director, Zühlke Engineering Ltd

"Listening between the lines."

Carmela Flury

Head of Physiotherapy,
Lucerne Cantonal Hospital Wolhusen

"Prototyping on living subjects."

Isabel Steiner

Chief Technology Officer, Siroop

"Find the best hacks."


Customer Experience Day was held in the BrainGym. The former post office hall at Bern Railway Station is the perfect venue for interdisciplinary cooperation. Inspired by its setting and decor it invites creative re(thinking), new concepts and a lively exchange of ideas.

Swisscom BrainGym
Genfergasse 14
3011 Bern
Main entrance Aarbergergasse

Give with Looping feedback to other people’s prototypes and ideas. Please register now with your private e-mail, Facebook or Google+ account.


Previous Customer Experience Days

About Swisscom CX-Day

The unique learning and exchange platform in the German-speaking area

Customer Experience Day: a source of inspiration for everyone committed to consciously designed customer experiences and open access to innovation. People of different backgrounds share ideas on the innovation culture and experience design in a cross-industry context and learn from each other – in the unshakeable belief that people make the difference.