Residential Customers
In its Residential Customers segment, Swisscom offers mobile and fixed-line services under its own brand and other brands with a focus on modular bundled products.
Offers Residential Customers
Internet, TV and Mobile
With blue, Swisscom offers residential customers the next generation of simple, flexibly configurable, digital bundled offers. The subscriptions are now climate-neutral and offer even better performance. Giga speed with 5G or in the fibre-optic network. Flat rates for use throughout Europe. One subscription for multiple devices. Flexible options bookable via app. The blue portfolio is rounded out by security and service offerings for protecting personal data and devices.
Infrastructure
The best network in Switzerland
Since 2009, the Swisscom network has won repeated awards in independent network tests. Swisscom invests around CHF 1.7 billion annually in expanding its network infrastructure, and is not only the market leader but also the technology leader in Switzerland. The grid has been powered entirely by renewable energy since 2010 and is climate-neutral.
Service
Top customer satisfaction
With the new digital assistant ‘Sam’, Swisscom offers customers a new point of contact when they are in need of support. Competent employees are also available 7x24 to customers via the freephone hotline, chats and social media channels, as well as the website and app. And if they want face-to-face support, customers can of course visit one of Swisscom’s over 115 stores. In surveys and tests, Swisscom regularly scores top marks for customer satisfaction.
Market
Switzerland's No. 1
The total revenue generated in Switzerland's telecommunication market is estimated to be CHF 11 billion annually. We hold the leading position in the mobile telephony, broadband Internet and digital TV segments of the Swiss residential customer market. In mobile telephony we hold a market share of 55%, in broadband 50% and in TV 39%.
Key figures
Sound core business
Reporting is by “Residential Customers”, “Business Customers”, “Wholesale” and “Infrastructure & Support Functions” segments which are grouped under Swisscom Switzerland, as well as “Fastweb” and “Other operating segments”. Here are some key figures for Swisscom Switzerland and the Residential Customers segment in 2022.
| Key figures for Swisscom Switzerland Residential Customers | in CHF million, or as indicated |
|---|---|
| Net revenue | 4,527 |
| Segment earnings before depreciation and amortisation (EBITDA) | 2,975 |
| No. of full-time equivalent employees | 2,676 |
| Revenue after services | in CHF million |
|---|---|
| Telecom services revenue | 3,861 |
| Merchandise revenue | 518 |
| Other revenue | 132 |
| Swisscom Switzerland operational data on the reporting | in thousands |
|---|---|
| Fixed network telephony | 1,322 |
| Broadband retail | 2,027 |
| TV connections | 1,571 |
| Mobile telephony | 6,173 |
Legal information
All figures valid as of 31/12/2022
Subject to modification without notice. Errors excepted
The printed version of the 2022 Annual Report is authoritative