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The Swisscom brand

Few other companies are more closely connected to Switzerland and the people who live here than Swisscom. We are committed to our customers and confident we can make the opportunities of the networked world relevant, accessible and easy for people to use. That is our responsibility as the market leader. That is our promise as the Swisscom brand.

Constantly moving

In an increasingly networked world, businesses need to keep developing constantly. The same is true of brands. Our logo visualises this constant dialogue with our environment through its continuous movement. It is a central component of our dynamic market presence and defines our unmistakable identity.

Seize the opportunities that networking has to offer.

At Swisscom, we are enthusiastic about the countless opportunities provided by the networked world. Shaping these is our task. Because people are our main focus, we know that some of them share our excitement, while others have a more sceptical view of the future. We want to reach everyone with our message and open the door to a world of limitless possibility.

Connected to Switzerland

The Swisscom name incorporates Switzerland and all that is Swiss. It is part of our history and our identity. Since 1849, our logo has represented the close relationship between our company and Switzerland. 

Committed to Switzerland

As part of long-term partnerships, Swisscom supports activities that help strengthen social cohesion in Switzerland. Our commitment includes the sponsorship of football, winter sports, culture and business. We are thus able to bring thrilling experiences to a wide audience in all regions of Switzerland.

One of Switzerland’s most successful brands

Swisscom is one of the best-known, most popular and most valuable brands in Switzerland. This is confirmed by regular independent rankings; Swisscom has been among the top ten for years, side by side with much larger multinational brands.


Ranking 4

5,082 million

Brand value in CHF 2016

Brand Finance

Ranking 8

5,801 million

Brand value in CHF 2019