Few other companies are more closely connected to Switzerland and the people who live here than Swisscom. We are committed to our customers and confident we can make the opportunities of the networked world relevant, accessible and easy for people to use. That is our responsibility as the market leader. That is our promise as the Swisscom brand.
In an increasingly networked world, businesses need to keep developing constantly. The same is true of brands. Our logo visualises this constant dialogue with our environment through its continuous movement. It is a central component of our dynamic market presence and defines our unmistakable identity.
At Swisscom, we are enthusiastic about the countless opportunities provided by the networked world. Shaping these is our task. Because people are our main focus, we know that some of them share our excitement, while others have a more sceptical view of the future. We want to reach everyone with our message and open the door to a world of limitless possibility.
The Swisscom name incorporates Switzerland and all that is Swiss. It is part of our history and our identity. Since 1849, our logo has represented the close relationship between our company and Switzerland.
Performance, creativity, sustainability and innovation are the values on which our success is based. That is why we support outstanding Swiss institutions in the fields of snow sport, football, culture and business with long-term partnerships.
Swisscom is one of the best-known, most popular and most valuable brands in Switzerland. This is confirmed by regular independent rankings; Swisscom has been among the top ten for years, side by side with much larger multinational brands.