We open up
Switzerland is a living thing, characterised by different languages and cultures. That is what makes it what it is. Swisscom has Switzerland and Swiss in its name. Part of the country’s history and identity, it strikes the balance between traditional values and a modern image like virtually no other brand.
In a turbulent world, no company can afford to stand still. The same is true of a brand. Swisscom is a living company, whose business is always on the move. The same applies to the Swisscom brand, which is why a dynamic, three-dimensional design - the life form - is at the centre of our identity. It is also why our logo is constantly in motion.