Swisscom's sport sponsoring activities focus on snow sport and football. We fund both elite and popular sport. Our commitment to sport is rooted in tradition, as it is based on long-standing partnerships.
Swisscom is the main sponsor of the Swiss skiing federation, Swiss-Ski and partner of various world championships in Switzerland. We help Swiss ski racers to achieve their best performances, and also supply them with branded ski clothing.
In the current winter campaign we show how much has changed with Swiss skiing history as an example. Ski competitions are more professional now, equipment higher in quality and spectators can follow the race anywhere, at any time. Yet one thing never changes: we share our greatest moments in the best network.
Video total length 00:45 min.
Through the sponsorship of the Swisscom SnowDays initiative, we are enabling 100,000 snow sport fans over the next years to experience a day in the Swiss Alps and promoting winter sport enjoyment for young and old.
The Patrouille des Glaciers is one of the world’s toughest, most demanding and most mythical ski touring races. The 18th edition will be held in 2018. Swisscom will be collaborating with the Swiss Army for the seventh time in order to provide a seamless GSM network along the whole 53km route from Zermatt to Verbier.
Swisscom is the main sponsor of Switzerland’s largest eSports team, mYinsanity Switzerland, and of the Swiss Esports Federation (SESF). In order to promote the growing gaming and eSports scene in Switzerland, Swisscom is launching the Swisscom Hero League with the support of the Electronic Sports League (ESL), an international eSports network.