We fund both elite and grassroots sport. We foster long-term partnerships while also sponsoring selected large events with national appeal.
Swisscom is the main sponsor of the Swiss skiing federation, Swiss-Ski and partner of various world championships in Switzerland. We help Swiss ski racers to achieve their best performances, and also supply them with branded ski clothing.
As the main sponsor of Swiss-Ski, we support promising young athletes on their way to the top through our Swisscom Snow Talents programme. We award ten individual sponsorships, which, alongside financial support, provide the young skiers with a full kick-start package, including help designing a website, social media coaching, the assumption of telecommunications costs, VIP invites to selected events (concerts, football games etc.) and much more besides. The following pages give you more information about the talented skiers and the programme itself.
Through the sponsorship of the Swisscom SnowDays initiative, we are enabling 100,000 snow sport fans over the next years to experience a day in the Swiss Alps and promoting winter sport enjoyment for young and old.
Patrouille des Glaciers, the toughest, most challenging ski mountaineering race in the world, is the stuff of legend. Swisscom lends its technical expertise to this alpine endurance test, working closely with the Swiss Army to ensure complete connectivity along the entire 53-kilometre route from Zermatt to Verbier.
We are developing the gaming scene in Switzerland through the Swisscom Hero League. Alongside our partner ESL, we run Switzerland’s most professional esports league, giving Swiss players their first opportunity to advance to the esports “Champions League”. Swisscom is also the main sponsor of mYInsanity, the largest Swiss esports team and the Swiss Esports Federation (SESF).