Meta navigation


Sporting commitments

We see a Switzerland that excels itself in sport. We are passionately committed to Swiss sport and Swiss athletes, and to everyone who shares our enthusiasm for unique experiences.

Alpine skiing

For Swiss skiing fans

Swisscom is main sponsor of the Swiss-Ski skiing federation and partner to all World Cup races in Switzerland. We support the Swiss ski racers in their top achievements with, among other, racing outfits designed by us. We also partnered the FIS Alpine Ski World Championship St. Moritz 2017 and brought fans and athletes closer together as House of Switzerland’s main sponsor.


Making history together.

Motivation makes the difference. Which is why we provided a special kind of support to the Swiss skiing athletes at the alpine Ski World Championship 2017 from 6 to 19 February 2017 in St. Moritz. GPS-controlled robots wrote messages from fans in the snow, addressed either to the entire Swiss national team or favourite athletes. In all, an area of 12 hectares was covered by 20 kilometres of snow messages.

Video total length 01:30 min.



Swisscom Junior Team

With the Swisscom Junior Team, we support young Alpine skiiers on their way to the Youth World Championships and, together with Swiss-Ski, provide ideal training conditions and special preparation opportunities. We also sponsor the three national training centres.

Grassroots sport

Discover and experience winter sports

Through the sponsorship of the Swisscom SnowDays initiative, we are enabling 100,000 snow sport fans over the next years to experience a day in the Swiss Alps and promoting winter sport enjoyment for young and old.

Patrouille des Glaciers

Alpine endurance test

The Patrouille des Glaciers is one of the world’s toughest, most demanding and most mythical ski touring races. The 18th edition will be held in 2018. Swisscom will be collaborating with the Swiss Army for the seventh time in order to provide a seamless GSM network along the whole 53km route from Zermatt to Verbier.


On the ball in the stadium and on TV

As sponsor of the Swiss Football League, Swisscom is a partner of the Raiffeisen Super League and the Challenge League. Our aim is to make Swiss football more attractive. With Swisscom TV, we bring live goals to the fans on their TVs, laptops and smartphones.

Sponsoring requests

We are always keen to receive new ideas. Tell us about your suggestion for working together.

Go to sponsoring requests