Our market environment has undergone tremendous change in recent years. Digitisation is omnipresent and is picking up pace. Customer needs are also changing as a result of the breakneck speed of technological change. The competition on the saturated core market is becoming increasingly fierce and new providers are gaining a foothold in the market with disruptive business models. These developments are exerting pressure on our business. The aim of our long-term strategy is to compensate for the decline in revenue and income in order to maintain financial strength for the high level of investment in new technologies.
Mario Rossi, Head of Business Steering Switzerland
Heinz Herren, Head of IT, Network & Infrastructure
Dirk Wierzbitzki, Head of Products & Marketing
Urs Lehner, Head of Swisscom Enterprises
Alberto Calcagno, Fastweb
Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.
In its capacity as a market, technology and innovation leader, Swisscom connects both residential and business customers. In our increasingly networked world, it is taking an active role in shaping the future and inspiring it with confidence. Swisscom focuses on the needs of the people in everything that it does. Its employees work in concert to provide inspirational experiences. Swisscom is committed and trustworthy in its actions, consistently takes an inquisitive stance towards further development and never loses sight of what is important when pursuing its goals. Customer trust is at the heart of everything Swisscom does, and is reinforced by the reliability and sustainability of the company's activities. In order to turn its vision into reality, Swisscom has set out three strategic ambitions which define the strategy.
A powerful infrastructure forms the basis for an optimal customer experience. Swisscom seeks to offer its customers a state-of-the-art IT and communication infrastructure with networks that are second to none in terms of security, availability and performance. At the heart of Swisscom's success is its relationship with its customers, together with its top-quality service and end-to-end captivating experiences. Swisscom customers are served competently though individual, flexible and personal service.
Fierce competition is slashing the turnover of national telecommunication providers and increasing the pressure on costs. For Swisscom it is of central importance that it consistently optimises its cost base in the coming years to remain financially successful in the long term. This is the only way we can release the funds for developing new business opportunities and secure profitability.
Swisscom wants to capitalise on growth opportunities by continually developing its core activities and opening up new business areas. When selecting growth areas, Swisscom is guided by future customer requirements, focuses on future-oriented business models with substantial growth and is making increased use of partnerships. Swisscom's Italian subsidiary, Fastweb, plays an important role in efforts to realise growth opportunities.
Based on its strategy, Swisscom has set different short and long-term goals, which take into account economic, ecological and social aspects.
Financial Goals for 2018
|Net revenue||around CHF 11.6 billion|
|Operating income before depreciation and amortisation (EBITDA)||around CHF 4.2 billion|
|Capital expenditure in property, plant and equipment and other intangible assets||less than CHF 2.4 billion|
|Energy efficiency in Switzerland||+35% to end 2020 (compared with 2016)|
|CO² emissions in Switzerland||2:1 (savings twice as great as own emissions) by end-2020|
|Ultra-broadband in Switzerland||85% covered by end-2021 with more than 80 Mbps|
|Ultra-broadband in Italy||13 million households covered by end-2021 with FTTS and FTTH|