Our market environment has undergone tremendous change in recent years. Digitisation is omnipresent and is picking up pace. Customer needs are also changing as a result of the breakneck speed of technological change. The competition on the saturated core market is becoming increasingly fierce and new providers are gaining a foothold in the market with disruptive business models. These developments are exerting pressure on our business. The aim of our long-term strategy is to compensate for the decline in revenue and income in order to maintain financial strength for the high level of investment in new technologies.
To improve our competitive edge, we are focusing on the following five core priorities: operational excellence, transformation, maximisation of core business, growth and Fastweb development.
Mario Rossi, Head of Business Steering Switzerland
Heinz Herren, Head of IT, Network & Infrastructure
Maximisation of core business
Dirk Wierzbitzki, Head of Products & Marketing
Urs Lehner, Head of Swisscom Enterprises
Alberto Calcagno, Fastweb
Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.
In an increasingly digitised world, Swisscom always offers its customers the best – regardless of their location. As an optimal companion in the networked world, Swisscom strives to ensure simplicity and is a trusted, inspiring partner for its customers. In this formative role, Swisscom is helping to shape this new world and make Switzerland into a leading European ICT centre.
Swisscom wants to offer its customers in Switzerland and Italy the leading IT and communications infrastructure. Reliance on high-performance networks that are always available will continue to increase in future. Swisscom is fulfilling the ever-growing requirements of its customers with networks that are second to none in terms of security, availability and performance.
To clearly distinguish itself in its core business, Swisscom is committed to delivering first-class service to its customers and inspiring them with unique experiences across the board. Swisscom customers can count on us as a competent, reliable partner and enjoy service that is individual, flexible and personal at all points of contact.
In Switzerland, we see opportunities for growth in the further development of the core business, while Italy offers a great deal of potential due to relatively low broadband penetration. We aim to take advantage of opportunities in the following sectors: entertainment (TV), healthcare, the Internet of Things, the cloud, digital security, solutions for business customers as well as advertising and e-commerce solutions.
Based on its strategy, Swisscom has set different short and long-term goals, which take into account economic, ecological and social aspects.
Financial Goals for 2017
|Net revenue||approx. CHF 11.6 billion|
|Operating income before depreciation and amortisation (EBITDA)||approx. CHF 4.3 billion|
|Capital expenditure in property, plant and equipment and other intangible assets||approx. CHF 2.4 billion|
|Energy efficiency in Switzerland||+35% to end 2020 (compared with 2016)|
|CO² emissions in Switzerland||2:1 (savings twice as great as own emissions) by end-2020|
|Ultra-broadband in Switzerland||90% cover by end 2021|
|Ultra-broadband in Italy||50% cover by end 2020|