The best in the networked world
– everywhere and all the time
Technological transformation, intensive local and global competition and changing customer needs result in continuous price and volume erosion in our traditional business with usage-based products. Our long-term strategy aims to compensate for the decline in revenue and profit, thus maintaining the financial power to invest strongly in new technologies.
Digitisation not only connects people to an increasing extent: it also networks smart applications and devices.
In the future all products and services will be run on the basis of the Internet protocol. Storage capacity, computing power and software will be pooled increasingly from the Internet.
International competitors benefit from global scale effects and change business models through the increased use of customer data.
As the best partner in the networked world Swisscom advocates simplicity, inspires customers' trust and captures their imagination. It allows customers to feel secure and at ease, quickly and simply find their feet and experience and achieve the extraordinary.
Based on its strategy, Swisscom has set different short and long-term goals, which take into account economic, ecological and social aspects.
Financial Goals for 2016
|Net revenue||more than CHF 11.6 billion|
|Operating income before depreciation and amortisation (EBITDA)||approx. CHF 4.25 billion|
|Capital expenditure in property, plant and equipment and other intangible assets||approx. CHF 2.4 billion|
|Energy efficiency in Switzerland||+35% to end 2020 (compared with 2015)|
|CO² emissions in Switzerland||2:1 (savings twice as great as own emissions) by end-2020|
|Ultra-broadband homes and businesses in Switzerland||85% cover by end 2020 with over 50 Mbps|
|Ultra-broadband homes and businesses in Italy||30% cover or around 7.5 million by end-2016|
|Mobile ultra-broadband in Switzerland||99% coverage with 4G/LTE by the end of 2016|