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Residential Customers & SME

Residential Customers & SME segment

In its Residential Customers segment, Swisscom offers telephony, Internet and TV under its own brand and other brands with a focus on modular bundled products. The segment also includes SMEs which are offered solutions tailored to their needs with additional services and IT outsourcing options.

Offers Residential Customers

Mobile, Internet, Digital TV

Swisscom’s inOne offers residential customers packages which they combine as they like. inOne mobile includes mobile flat rates for unlimited surfing, SMS and calls in all networks including roaming in more than 190  countries worldwide. inOne also includes Swisscom TV, Switzerland’s most widespread cloud-based digital TV solution. And with symmetric bandwidths of up to 1 Gbit/s Swisscom's inOne fibre customers enjoy ultra-fast Internet. The fourth element of inOne is IP-based fixed network telephony. Not to mention extensive services and applications like the free myCloud online storage facility.

Products SME

Telephony, Mobile, Service, Internet, Solutions

The inOne SME and Smart Business Connect packages offer modern IP fixed network telephony, Internet and services all in one. inOne SME mobile provides SMEs with suitable mobile subscriptions combining unlimited surfing, SMS and calls in all Swiss networks with roaming in more than 190 countries. SMEs additionally enjoy the option of IT and communication infrastructure as a service. Complementary services like marketing tools, business apps or scalable cloud services round off the SME portfolio.


The best network in Switzerland

The Swisscom network infrastructure is the foundation of digitisation in Switzerland. It is the basis and prerequisite for further technological and economic development. The network connects us globally and locally, allowing us all to benefit from the information society. Swisscom invests more than CHF 1.7 billion annually in extending its network infrastructure.


Service excellence

Our customers are served by 3,500 advisors. They deal with twelve million calls over our free hotline, reply to one and a half million e-mails and letters and serve six million customers in our shops. Customers manage their own personal data, subscriptions and bills in the digital customer centre. In over 120 Swisscom Shops across Switzerland, customers have the opportunity to try out all products, while experts are on hand in 40 of the shops to provide information about SME-customised business solutions.


Switzerland's No. 1

The total revenue generated in Switzerland's telecommunication market is estimated to be CHF 12 billion annually. We hold the leading position in the mobile telephony, broadband Internet and digital TV segments of the Swiss residential customer market. In mobile telephony we hold a market share of 60%, in broadband 67% and in digital TV 34%.

Key figures

Sound core business

Reporting is by “Residential Customers” (now including SME), “Enterprise Customers”, “Wholesale” and “IT, Network & Infrastructure” segments which are grouped under Swisscom Switzerland, as well as “Fastweb” and “Other operating segments”. In addition, "Group Headquarters”, which includes non-allocated costs, is accounted for separately in reporting. Here are some key figures for Swisscom Switzerland and the Residential Customers segment in 2017.

Key figures for Swisscom Switzerland Residential Customers in CHF million, or as indicated
Net revenue 6,053
Segment earnings before depreciation and amortisation (EBITDA) 3,512
No. of full-time equivalent employees 5,638

Revenue after services in CHF million
Telecom services revenue 5,363
Merchandise revenue 451
Other revenue 157

Swisscom Switzerland operational data on the reporting in thousands
Fixed network telephony 2,047
Broadband retail 2,014
Swisscom TV connections 1,467
Mobile telephony 6,637

Legal information

All figures valid as of 31/12/2017
Subject to modification without notice. Errors excepted
The printed version of the 2017 Annual Report is authoritative