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In its Residential Customers segment, Swisscom offers telephony, Internet and TV under its own brand and other brands with a focus on modular bundled products.
Swisscom’s inOne offers residential customers packages which they combine as they like. inOne mobile includes mobile flat rates for unlimited surfing, SMS and calls in all networks including roaming in more than 190 countries worldwide. inOne also includes Swisscom TV, Switzerland’s most widespread cloud-based digital TV solution. And with symmetric bandwidths of up to 1 Gbit/s Swisscom's inOne fibre customers enjoy ultra-fast Internet. The fourth element of inOne is IP-based fixed network telephony. Not to mention extensive services and applications like the free myCloud online storage facility.
The Swisscom network infrastructure is the foundation of digitisation in Switzerland. It is the basis and prerequisite for further technological and economic development. The network connects us globally and locally, allowing us all to benefit from the information society. Swisscom invests around CHF 1.6 billion annually in extending its network infrastructure.
Our customers are served by 3,500 advisors. They deal with twelve million calls over our free hotline, reply to one and a half million e-mails and letters and serve six million customers in our shops. Customers manage their own personal data, subscriptions and bills in the digital customer center. In over 120 Swisscom Shops across Switzerland, customers have the opportunity to try out all products, while experts are on hand in 40 of the shops to provide information about SME-customised business solutions.
The total revenue generated in Switzerland's telecommunication market is estimated to be CHF 11 billion annually. We hold the leading position in the mobile telephony, broadband Internet and digital TV segments of the Swiss residential customer market. In mobile telephony we hold a market share of 58%, in broadband retail 53% and in digital TV 37%.
Reporting is divided into the segments “Residential Customers”, “Enterprise Customers”, “Wholesale”, and “IT, Network & Infrastructure”, which are grouped under Swisscom Switzerland, as well as “Fastweb” and “Other Operating Segments”. In addition, “Group Headquarters”, which includes non-allocated costs, is disclosed separately in segment reporting. Here are some key figures for Swisscom Switzerland and the Residential Customers segment in 2019.
| Key figures for Swisscom Switzerland Residential Customers | in CHF million, or as indicated |
|---|---|
| Net revenue | 4,736 |
| Segment earnings before depreciation and amortisation (EBITDA) | 2,770 |
| No. of full-time equivalent employees | 3,342 |
| Revenue after services | in CHF million |
|---|---|
| Telecom services revenue | 4,110 |
| Merchandise revenue | 547 |
| Other revenue | 5 |
| Swisscom Switzerland operational data on the reporting | in thousands |
|---|---|
| Fixed network telephony | 1,307 |
| Broadband retail | 1,757 |
| Swisscom TV connections | 1,491 |
| Mobile telephony | 4,492 |
Legal information
All figures valid as of 31/12/2019
Subject to modification without notice. Errors excepted