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Residential Customers & SME

Residential Customers segment and SME

The Residential Customers and SME segment offers all mobile, fixed network, Internet and TV, pay TV, sport and Video on Demand services from a single source. SMEs enjoy comprehensive solutions tailored to their needs: from fixed network and mobile telephony, Internet and data services to maintaining and running the IT infrastructure.

Offers Residential Customers

Mobile, Internet, Digital TV

Swisscom’s inOne offers residential customers packages which they combine as they like. inOne mobile includes mobile flat rates for unlimited surfing, SMS and calls in all networks including roaming in more than 190  countries worldwide. inOne also includes Swisscom TV, Switzerland’s most widespread cloud-based digital TV solution. And with symmetric bandwidths of up to 1 Gbit/s Swisscom's inOne fibre customers enjoy ultra-fast Internet. The fourth element of inOne is IP-based fixed network telephony. Not to mention extensive services and applications like the free myCloud online storage facility.

Products SME

Telephony, Mobile, Service, Internet, Solutions

The inOne SME and Smart Business Connect packages offer modern IP fixed network telephony, Internet and services all in one. inOne SME mobile provides SMEs with suitable mobile subscriptions combining unlimited surfing, SMS and calls in all Swiss networks with roaming in more than 190 countries. SMEs also benefit from a TV product tailored to enterprise needs. Complementary services like marketing tools, business apps or scalable cloud services round off the SME portfolio.


The network of the future

The Swisscom network infrastructure is the foundation of digitisation in Switzerland. It is the basis and prerequisite for further technological and economic development. The network connects us globally and locally, allowing us all to benefit from the information society. Swisscom invests more than CHF 1.7 billion annually in extending its network infrastructure.


Service excellence

Our customers are served by 3,500 advisors. They deal with twelve million calls over our free hotline, reply to one and a half million e-mails and letters and serve six million customers in our shops. Customers manage their own personal data, subscriptions and bills in the digital customer centre. In over 120 Swisscom Shops across Switzerland, customers have the opportunity to try out all products, while experts are on hand in 40 of the shops to provide information about SME-customised business solutions.


Switzerland's No. 1

The telecommunications market in Switzerland generates an estimated CHF 18 billion in revenue every year. We are the market leader in mobile telecommunications and broadband on the Swiss residential customer market. We have a 60% market share in mobile telecommunications, 53% market share in broadband and 33% market share in digital TV.

Key figures

Solid core business

Reporting is divided into three operating divisions: Swisscom Switzerland, Fastweb and other operating segments, and Group Headquarters. Here are some key figures for 2016 for Swisscom Switzerland and the Residential Customers & SME segment.

Key Figures Swisscom Switzerland Residential Customers in CHF million or as indicated
Net revenue 5,160
Segment earnings before depreciation and amortisation (EBITDA) 2,870
No. of full-time equivalent employees 4,508

Revenue after services in CHF million
Revenue mobile telephony individual agreements 1,727
Revenue fixed network telephony individual agreements 545
Revenue package agreements 2,164

Key Figures Swisscom Switzerland Small and Medium-sized Enterprises in CHF million or as indicated
Net revenue 1,367
Segment earnings before depreciation and amortisation (EBITDA) 892
No. of full-time equivalent employees 1,597

Revenue after services in CHF million
Revenue mobile telephony individual agreements 369
Revenue fixed network telephony individual agreements 382
Revenue package agreements 331

Operational data on the balance sheet date Swisscom (Switzerland) AG in thousands
Fixed network connections 2,367
Retail broadband connections 1,992
Swisscom TV connections 1,476
Mobile telephony connections 6,612
Package agreements 1,672

Legal information

All figures are as at 31 December 2016
Subject to corrections and changes
The printed version of the 2016 Annual Report is authoritative

For financial reporting purposes, the business divisions of Swisscom are allocated to individual segments, which during the year under review were based on the management structure employed up until the end of 2015. For practical reasons, the segment reporting for 2016 has not been changed versus the previous year. The 2016 financial reporting is thus structured according to the areas Swisscom Switzerland, Fastweb and Other Operating Segments. Swisscom Switzerland covers the segments Residential Customers, Small and Medium-Sized Enterprises, Enterprise Customers, Wholesale and IT, Network & Innovation. Other Operating Segments mainly comprises Participations, Health and Connected Living. Group Headquarters, which primarily includes the Group divisions as well as the employment company Worklink, continues to be reported separately.