The Residential Customers & SME segment offers all telephone, Internet and TV services, pay TV, transmissions of sporting events and video on demand from a single source. SMEs receive integrated solutions tailored to their needs: from fixed-line and mobile telephony and Internet and data services to IT infrastructure maintenance and operation.
Swisscom NATEL® infinity offers mobile flat rates for unlimited surfing, texting and calls in all networks. Swisscom TV is Switzerland's most successful cloud-based digital TV solution. And with symmetric bandwidths of up to 1 Gbit/s Swisscom's fibre customers enjoy ultra-fast Internet. One in three Swiss households already benefits from Vivo packages. In addition there are countless other services and applications, such as the communications app iO.
My SME Office and Smart Business Connect packages comprise modern IP fixed network telephony, Internet and services all in one. NATEL® business infinity is the ideal mobile subscription for SMEs, combining unlimited surfing, SMS and phone calls in all Swiss networks with attractive included international units. SMEs also benefit from a TV product tailored to enterprise needs. Complementary services like marketing tools, business apps or scalable cloud services round off the SME portfolio.
Network infrastructure forms the basis for digitisation and is a fundamental requirement for technological development. Networks provide us with both a local and global connection, and enable us all to utilise the advantages of an information society. The Swisscom network is one of the best in the world and we will do our utmost to ensure that this does not change in the future.
Our customers are served by 3,500 advisors. They deal with twelve million calls over our free hotline, reply to one and a half million e-mails and letters and serve six million customers in our shops. Customers manage their own personal data, subscriptions and bills in the digital customer centre. In over 120 Swisscom Shops across Switzerland, customers have the opportunity to try out all products, while experts are on hand in 40 of the shops to provide information about SME-customised business solutions.
The telecommunications market in Switzerland generates an estimated CHF 12 billion in revenue every year. We are the market leader in mobile telecommunications and broadband on the Swiss residential customer market. We have a 60% market share in mobile telecommunications, 54% market share in broadband and 32% market share in digital TV.
Reporting is divided into three operating divisions: Swisscom Switzerland, Fastweb and other operating segments, and Group Headquarters. Here are some key figures for 2016 for Swisscom Switzerland and the Residential Customers & SME segment.
|Key Figures Swisscom Switzerland Residential Customers||in CHF million or as indicated|
|Segment earnings before depreciation and amortisation (EBITDA)||2,870|
|No. of full-time equivalent employees||4,508|
|Revenue after services||in CHF million
|Revenue mobile telephony individual agreements||1,727|
|Revenue fixed network telephony individual agreements||545|
|Revenue package agreements||2,164|
|Key Figures Swisscom Switzerland Small and Medium-sized Enterprises||in CHF million or as indicated|
|Segment earnings before depreciation and amortisation (EBITDA)||892|
|No. of full-time equivalent employees||1,597|
|Revenue after services||in CHF million
|Revenue mobile telephony individual agreements||369|
|Revenue fixed network telephony individual agreements||382|
|Revenue package agreements||331|
|Operational data on the balance sheet date Swisscom (Switzerland) AG||in thousands|
|Fixed network connections||2,367|
|Retail broadband connections||1,992|
|Swisscom TV connections||1,476|
|Mobile telephony connections||6,612|
All figures are as at 31 December 2016
Subject to corrections and changes
The printed version of the 2016 Annual Report is authoritative
For financial reporting purposes, the business divisions of Swisscom are allocated to individual segments, which during the year under review were based on the management structure employed up until the end of 2015. For practical reasons, the segment reporting for 2016 has not been changed versus the previous year. The 2016 financial reporting is thus structured according to the areas Swisscom Switzerland, Fastweb and Other Operating Segments. Swisscom Switzerland covers the segments Residential Customers, Small and Medium-Sized Enterprises, Enterprise Customers, Wholesale and IT, Network & Innovation. Other Operating Segments mainly comprises Participations, Health and Connected Living. Group Headquarters, which primarily includes the Group divisions as well as the employment company Worklink, continues to be reported separately.