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Residential Customers & SME

Residential Customers segment and SME

The Residential Customers & SME segment offers all telephone, Internet and TV services, pay TV, transmissions of sporting events and video on demand from a single source. SMEs receive integrated solutions tailored to their needs: from fixed-line and mobile telephony and Internet and data services to IT infrastructure maintenance and operation.

Offers Residential Customers

Telephony, Internet, Digital TV

Swisscom NATEL® infinity offers mobile flat rates for unlimited surfing, texting and calls in all networks. Swisscom TV is Switzerland's most successful cloud-based digital TV solution. And with symmetric bandwidths of up to 1 Gbit/s Swisscom's fibre customers enjoy ultra-fast Internet. One in three Swiss households already benefits from Vivo packages. In addition there are countless other services and applications, such as the communications app iO.

Products SME

Telephony, Internet, digital solutions

My SME Office and Smart Business Connect packages comprise modern IP fixed network telephony, Internet and services all in one. NATEL® business infinity is the ideal mobile subscription for SMEs, combining unlimited surfing, SMS and phone calls in all Swiss networks with attractive included international units. SMEs also benefit from a TV product tailored to enterprise needs. Complementary services like marketing tools, business apps or scalable cloud services round off the SME portfolio.

The Swisscom network

One of the best in the world

Network infrastructure forms the basis for digitisation and is a fundamental requirement for technological development. Networks provide us with both a local and global connection, and enable us all to utilise the advantages of an information society. The Swisscom network is one of the best in the world and we will do our utmost to ensure that this does not change in the future.


Service excellence

Our customers are served by 3,500 advisors. They deal with twelve million calls over our free hotline, reply to one and a half million e-mails and letters and serve six million customers in our shops. Customers manage their own personal data, subscriptions and bills in the digital customer centre. In over 120 Swisscom Shops across Switzerland, customers have the opportunity to try out all products, while experts are on hand in 40 of the shops to provide information about SME-customised business solutions.


Switzerland's No. 1

The telecommunications market in Switzerland generates an estimated CHF 12 billion in revenue every year. We are the market leader in mobile telecommunications and broadband on the Swiss residential customer market. We have a 60% market share in mobile telecommunications, 54% market share in broadband and 32% market share in digital TV.

Key figures

Solid core business

Reporting is divided into three operating divisions: Swisscom Switzerland, Fastweb and other operating segments, and Group Headquarters. Here are some key figures for 2016 for Swisscom Switzerland and the Residential Customers & SME segment.

Key Figures Swisscom Switzerland Residential Customers in CHF million or as indicated
Net revenue 5,160
Segment earnings before depreciation and amortisation (EBITDA) 2,870
No. of full-time equivalent employees 4,508

Revenue after services in CHF million
Revenue mobile telephony individual agreements 1,727
Revenue fixed network telephony individual agreements 545
Revenue package agreements 2,164

Key Figures Swisscom Switzerland Small and Medium-sized Enterprises in CHF million or as indicated
Net revenue 1,367
Segment earnings before depreciation and amortisation (EBITDA) 892
No. of full-time equivalent employees 1,597

Revenue after services in CHF million
Revenue mobile telephony individual agreements 369
Revenue fixed network telephony individual agreements 382
Revenue package agreements 331

Operational data on the balance sheet date Swisscom (Switzerland) AG in thousands
Fixed network connections 2,367
Retail broadband connections 1,992
Swisscom TV connections 1,476
Mobile telephony connections 6,612
Package agreements 1,672

Legal information

All figures are as at 31 December 2016
Subject to corrections and changes
The printed version of the 2016 Annual Report is authoritative

For financial reporting purposes, the business divisions of Swisscom are allocated to individual segments, which during the year under review were based on the management structure employed up until the end of 2015. For practical reasons, the segment reporting for 2016 has not been changed versus the previous year. The 2016 financial reporting is thus structured according to the areas Swisscom Switzerland, Fastweb and Other Operating Segments. Swisscom Switzerland covers the segments Residential Customers, Small and Medium-Sized Enterprises, Enterprise Customers, Wholesale and IT, Network & Innovation. Other Operating Segments mainly comprises Participations, Health and Connected Living. Group Headquarters, which primarily includes the Group divisions as well as the employment company Worklink, continues to be reported separately.