We focus on three values that define who we are and the approach we take to our work.
We are close to our customers and employees; we operate reliably and responsibly.
We pursue our aims with passion and an eye for the essentials.
We continue to develop our business and seize new opportunities.
Digitisation, changing customer requirements, predatory competition in the saturated core market and new providers with disruptive business models put our business under pressure. Our long-term corporate strategy aims to compensate for the decline in revenue and profit, thus maintaining the financial strength to invest heavily in new technologies.
We work hard to keep our customers happy by offering them the best experience at all times wherever they are.
By optimising our cost base, we want to be fitter for new business activities.
We want to both develop our core business and open up new areas of business.
Based on its strategy, Swisscom has set different short and long-term goals taking into account economic, ecological and social aspects.
|Financial goals for 2018|
|Net revenue||around CHF 11.6 billion|
|Operating income before depreciation and amortization (EBITDA)||around CHF 4.2 billion|
|Capital expenditure in property, plant and equipment and intangible assets||less than CHF 2.4 billion|
|Reduction in costs in Swiss business||CHF 100 million|
|Energy efficiency in Switzerland||+35% by the end of 2020 (compared to 2016)|
|CO² emissions in Switzerland||2:1 (savings 2 x higher than own emissions) by the end of 2020|
|Ultra-broadband in Switzerland
||90% coverage by the end of 2021 with more than 80 Mbit/s|
|Ultra-broadband in Italy||Coverage of 13 million households by the end of 2021 with FTTS and FTTH|
Head of Group Communications & Responsibility
Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.