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Vision, values and strategy

Our vision

As number 1, we are shaping the future. Together we inspire people in the networked world.

Our values

We focus on three values that define who we are and the approach we take to our work.


We are close to our customers and staff and act in a responsible and reliable manner.


We pursue our goals with passion and we focus on what's important.


We are continually developing and always grasp new opportunities.

Our strategy

Digitisation, changing customer requirements, predatory competition in the saturated core market and new providers with disruptive business models put our business under pressure. Our long-term corporate strategy aims to compensate for the decline in revenue and profit, thus maintaining the financial strength to invest heavily in new technologies.

Best customer experience

We want to inspire our customers and offer them the best, anywhere and anytime.

Operational excellence

We want to become fitter for new business activities and optimise our cost base.

New growth

We want to further develop our core business and open up new business segments.

Our goals

Based on its strategy, Swisscom has set different short and long-term goals taking into account economic, ecological and social aspects.

Financial goals for 2019  
Net revenue around CHF 11.4 billion
Operating income before depreciation and amortization (EBITDA) around CHF 4.3 billion
Capital expenditure in property, plant and equipment and intangible assets around CHF 2.5 billion
Reduction in costs in Swiss business CHF 100 million
Ecological goals  
Energy efficiency in Switzerland +35% by the end of 2020 (compared to 2016)
CO² emissions in Switzerland 2:1 (savings 2 x higher than own emissions) by the end of 2020
Other goals  
Ultra-broadband in Switzerland
90% coverage by the end of 2021 with more than 80 Mbit/s
Ultra-broadband in Switzerland
75% coverage by the end of 2021 with more than 200 Mbit/s
Ultra-broadband in Italy Coverage of 13 million households by the end of 2021 with FTTS and FTTH

“We feel closely connected to Switzerland and play an active role in shaping our country's future.”

Stefan Nünlist,
Head of Group Communications & Responsibility

Mega trends

Mega trends change our habits, the way we work and live. None more so than the digitisation mega trend: we are always networked everywhere – for business or in private. We live in smart cities and work flexibly. We shop more discerningly and save resources. Besides all the benefits for society, mega trends also drive the economy – they open up growth markets for the ICT industry. And we build on that, by developing smart solutions today for the Switzerland of tomorrow. For there is no doubt about it, the future is digital.


Digitisation is changing a lot. New business models are emerging, industries are converging and processes becoming simpler. By 2020 there will be 66 million networked devices in Switzerland. Everything will be networked and data volumes will rise. We need a reliable efficient network infrastructure so we can communicate with each other unlimitedly in the future. At the same time we need to develop solutions to evaluate and transfer data securely. 




New working environments

Demographic change