Group goals and strategy

Swisscom has defined five Group goals, the purpose of which is to ensure that Swisscom is ready for the future, remains successful in a dynamic market environment in the long term and continues to defend its position as the market, technology and innovation leader into the future.

Our Purpose:

Empowering the digital future

Our Group Goals 2025

No. 1 in Switzerland

Leading Challenger Italy

Rock-solid Financials

Committed to Corporate Responsibility

Outstanding in Innovation & Reliability

No. 1 in Switzerland

“We will continue to make major investments in new technologies so we can offer our customers the best in a networked world.”

Christoph Aeschlimann,
Head of IT, Network & Infrastructure


Ultra-fast broadband in Switzerland

around 95% service coverage with up to 80 Mbit/s by the end of 2025

Ultra-fast broadband in Switzerland

around 85% service coverage with up to 200 Mbit/s by the end of 2025

Ultra-fast broadband in Switzerland

around 60% service coverage with up to 10 Gbit/s by the end of 2025

Leading Challenger in Italy

“We are speeding up growth in all business sectors and capitalising on opportunities in the Italian market.”

Alberto Calcagno,

The Swisscom subsidiary Fastweb is a leading alternative provider for residential and business customers in Italy. Through continuous investments, Fastweb is further expanding its convergent ultra-fast broadband network. Thanks to the use of 5G Fixed Wireless Access technology, many more homes and offices now have access to the Fastweb network. Fastweb is making a significant contribution to Swisscom’s growth and aims to gain an even greater share of the market. Fastweb’s convergence offerings are distinguished by transparency, fairness and simplicity. Fastweb also wants to offer the best customer experience through impressive service quality. In the business customer segment, Fastweb is strategically expanding its portfolio with horizontal solutions, focusing on cloud and digital security. Another focus of Fastweb is the expansion of wholesale offerings for ultra-fast broadband and the connection of mobile sites to the fibre-optic network, for example.


Ultra-fast broadband in Italy

around 90% 5G mobile service coverage by the end of 2025

Rock-solid Financials

“By simplifying business processes and continuously improving our efficiency, we will improve the stability of our Swiss business.”

Eugen Stermetz,
Head of Business Steering Switzerland

Swisscom enjoys a very high level of financial stability. Securing profitability and cash flow are important to continue guaranteeing an attractive dividend. Swisscom will also continue to ensure a solid balance sheet in the future.


Net revenue

CHF 11.1 – 11.2 billion

Operating income before depreciation and amortisation (EBITDA)

around CHF 4.4 billion

Capital expenditure

around CHF 2.3 billion

Reduction in costs in Swiss business

CHF 100 million

Committed to Corporate Responsibility

“We feel closely connected to Switzerland and play an active role in shaping our country's future.”

Stefan Nünlist,
Head of Group Communications & Responsibility

Swisscom is committed to corporate social responsibility. This responsibility is becoming increasingly important to shareholders, the capital market and customers. As a trustworthy company, Swisscom is focused on sustainability, which is reflected, among other things, in net-zero emissions and a positive carbon footprint. Swisscom promotes digital integration by offering services to improve media skills. Swisscom also offers its employees an inspiring workplace and promotes diversity and inclusion in the company. Diversity means a balanced mix of generations, gender equality and diversity in language and background. Inclusion means the targeted inclusion of employees with physical or mental impairments as well as the integration of refugees.


We want to be completely climate neutral by 2025.

Together with our customers, we want to save one million tonnes of carbon per year, which equates to 2% of Switzerland’s carbon emissions

Outstanding in Innovation and Reliability

Swisscom is launching innovative products and services based on resilient and secure networks. As a leading digital company, Swisscom also offers the best customer experiences in the digital environment. It is systematically developing its digital business growth areas such as FinTech and trust services.