Group goals and strategy

Swisscom has defined five Group goals, the purpose of which is to ensure that Swisscom is ready for the future, remains successful in a dynamic market environment in the long term and continues to defend its position as the market, technology and innovation leader into the future.

Our purpose:

Empowering the digital future

Our Group Goals 2025:

No. 1 in Switzerland

“We will continue to make major investments in new technologies so we can offer our customers the best in a networked world.”

Christoph Aeschlimann,
CEO Swisscom

Swisscom consolidates its position as the market leader in Switzerland and as an essential provider of IT services. Swisscom is creating the digital backbone of Switzerland and is known for offering the best customer experience(opens in new tab). As one of Switzerland’s leading employers in the field of ICT, Swisscom will continue attracting the best talent.


Ultra-fast broadband in Switzerland around 95% service coverage with up to 80 Mbit/s by the end of 2025
Ultra-fast broadband in Switzerland around 85% service coverage with up to 200 Mbit/s by the end of 2025
Ultra-fast broadband in Switzerland around 60% service coverage with up to 10 Gbit/s by the end of 2025

Leading Challenger in Italy

“We are speeding up growth in all business sectors and capitalising on opportunities in the Italian market.”

Alberto Calcagno,

The Swisscom subsidiary Fastweb(opens in new tab) is a leading alternative provider for residential and business customers in Italy. Through continuous investments(opens in new tab), Fastweb is further expanding its convergent ultra-fast broadband network(opens in new tab). Fastweb is making a significant contribution to Swisscom’s growth and aims to gain an even greater share of the market(opens in new tab). Fastweb also wants to offer the best customer experience(opens in new tab) through impressive service quality.


Ultra-fast broadband in Italy around 90% 5G mobile service coverage by the end of 2025

Rock-solid Financials

“By simplifying business processes and continuously improving our efficiency, we will improve the stability of our Swiss business.”

Eugen Stermetz,
Head of Business Steering Switzerland

Swisscom enjoys a very high level of financial stability. Securing profitability(opens in new tab) and cash flow are important to continue guaranteeing an attractive dividend. Swisscom will also continue to ensure a solid balance(opens in new tab) sheet in the future.


Net revenue around CHF 11.1 billion
Operating income before depreciation and amortisation (EBITDA) around CHF 4.4 billion
Capital expenditure around CHF 2.3 billion
Reduction in costs in Swiss business CHF 100 million

Com­mitted to Cor­po­rate Res­ponsi­bili­ty

“We feel closely connected to Switzerland and play an active role in shaping our country's future.”

Stefan Nünlist,
Head of Group Communications & Responsibility

Swisscom is committed to corporate social responsibility. As a trustworthy company, Swisscom is focused on sustainability, which is reflected, among other things, in net-zero emissions and a positive carbon footprint. Swisscom promotes digital integration by offering services to improve media skills. Swisscom also offers its employees an inspiring workplace and promotes diversity and inclusion in the company.


We want to be completely climate neutral by 2025.
Together with our customers, we want to save one million tonnes of carbon per year, which equates to 2% of Switzerland’s carbon emissions

Outstanding in Innovation and Reliability

Swisscom is launching innovative products and services based on resilient and secure networks. As a leading digital company, Swisscom also offers the best customer experiences in the digital environment.(opens in new tab) It is systematically developing its digital business growth areas such as FinTech and trust services. In Silicon Valley, our outpost(opens in new tab) is involved in the scouting and transfer of technology on behalf of Swisscom. Swisscom Ventures(opens in new tab) networks start-ups with Swisscom’s business units to stimulate innovation. Swisscom StartUp supports start-ups and entrepreneurs in Switzerland with advice, discounts on IT and cloud services, expert know-how, coaching programmes, finance and community events. The internal intrapreneurship programme Kickbox(opens in new tab) also supports the company’s internal innovation process by providing employees with tools, a clear process and resources for innovation projects