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Get media smart!

Get media smart!

Mobile phone use is a recurrent theme among many families in Switzerland. We looked and listened and discovered some fascinating facts that we’d like to share with you here. Spend a day in the digital life of the Picard family, find out about the new ZHAW study, look forward to the release of the new Schwiizergoofe song and put your questions to our expert Michael.

Info café

Digital media in everyday family life

In the free Swisscom Academy info café, our experienced trainers can give you useful tips for a relaxed attitude to digital media in everyday life and you can swap experiences with other parents in a sociable atmosphere.

The “Put your phone down” challenge

Mobile phones aren’t indispensable, are they? Trainer Marcel gave it a go.
Here's a couple of great tips for you.


Total length of video 2.28 mins

Ask Michael

Michael In Albon, Youth Media Protection Officer at Swisscom and media literacy expert, answers your questions about the use of digital media in everyday family life.

How much iPad time is okay each day for children up to the age of 4?

How can I entice my four-year-old daughter away from the TV?

My son is 7 and is mad about TV and his mobile. He gets round our rules; what can we do?

Any questions?

Do you have a question about digital media in everyday family life? Send your question to Michael In Albon now, and he will answer you personally.


“Our current study shows that role models have an important part to play in the way children use media.”

Gregor Waller,
co-lead, ZHAW media psychology research group

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