• Increase in the added value of bundled offerings
  • Smart pricing policy and an attack with second- and third-party brands
  • Expansion and push with regard to entertainment offering blue
  • Launch of Swisscom blue music incl. events
  • Expansion of smart home, security and cloud solutions
  • Rollout of the new ‘phygital’ shop concept
  • A digital push with the best omni-channel offering