The Swisscom AG Board of Directors has appointed Reto Held as a member of the Executive Board. Reto Held took over his new function as head of Network Services & Wholesale in December 1999, at the same time that Jens Alder was named CEO. Reto Held is 54 and grew up in Chur, where he attended school and later completed his studies as an electrical engineer (HTL). After a number of jobs in the private sector he held a variety of positions at Telecom PTT and Swisscom in network services. Since 1999 he has been acting head of Network Services & Wholesale.