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Press release

Swisscom discontinues Joker bonus programme

11 January 2001

Joker - the bonus programme for Swisscom residential customers - was launched in February 1999 and has attracted 700,000 participants to date. Since then market conditions have altered dramatically, with prices falling sharply. Swisscom has therefore decided to withdraw Joker from the market as of 31.3.2001, after which date it will no longer be possible to collect points. All points accumulated until then will continue to be valid and can still be redeemed in exchange for attractive offers. The experience gained from the Joker bonus programme will be taken into consideration when the new offer is put together. All Joker participants will be informed of the new situation in mid-February 2001.

Bern, 11 January 2001


Swisscom AG
Media Relations
3050 Bern