The broadband market is an important area of growth for Swisscom. This is why Swisscom Fixnet and Bluewin will co-operate more closely. The broadband services and contents will be developed and marketed by Bluewin; Swisscom Fixnet will develop, operate and market the network services required. To optimise cooperation, Bluewin will now be operated as a profit centre by Swisscom Fixnet and remain a public limited company. Christoph Brand, CEO of Bluewin AG, will join the Swisscom Fixnet Executive Board in addition to carrying out his current functions. Adrian Bult, head of Swisscom Fixnet, will become the Chairman of the Board of Directors of Bluewin AG.
Broadband services will in future be a key element of the services portfolio for business and residential customers. These services range from communications-oriented offerings such as video conferencing and messaging to transmission services such as online music distribution and content aggregation (broadband versions of the leading Swiss portal www.bluewin.ch ). Bluewin´s current core activities - Internet access, portal, Internet application services - will be complemented by corresponding broadband services while new areas will also be set up. These measures should extend Bluewin´s leading position in the Swiss Internet market. High-performance broadband networks are required in order to provide these services. Such services will be set up by Swisscom Fixnet and also marketed to third parties. Please refer also to our press release of 28 September 2001 on the new ADSL offerings.
Bluewin will continue to operate as a public limited company within the scope of this cooperation so that the option of forging partnerships in this area remains open. The telecommunications services will continue to be provided via the existing fixed network units of Swisscom.
Bluewin in brief
As per mid-2001:
650,000 active access customers (ca. 45% market share) 80 million pageviews (No. 1 position) 1.3 million registered customers Revenues of 68 million -14.3 million EBITDA 345 employees
Swisscom Fixnet in brief
As per mid-2001:
Revenues of CHF 4,196 million EBITDA CHF 952 million 7,670 employees