Until now classic media such as newspapers and advertising posters have not allowed direct interaction. With "QUICKandmore", consumers will be able to make direct contact anonymously from any location via their mobile phone with advertisers and information providers, give feedback and store the associated web addresses where they will be able to find additional information. This will turn the mobile phone into a primary interactive terminal which because of its widespread use and permanent availability is optimally suited to such a service.
The "Q" which will appear in future advertisements will stand for the command *141* which will be entered by the consumer and mobile owner followed by an x-digit code. Once sent, information can be received via a number of different channels: as a short message on the mobile phone, via e-mail to the PC or as a link to the desired Internet site. If, for example, weather information is called up this will appear directly on the mobile phone and the link to the weather service at www.zisch.ch , the portal to the Neue Luzerner Zeitung, will be stored automatically in QUICKandmore. The service is free of charge to users.
Consumers can register in QUICKandmore for queries to weblinks via the portal www.zisch.ch . An encryption procedure carried out during registration and web queries ensures that the consumer remains anonymous. "QUICKandmore" is based on a partnership between PubliGroupe and Swisscom Mobile. Both companies are leaders in their respective core businesses and conduct research into the acceptance of new value added services via mobile phone. The media partner for the pilot project, which will run until the end of March 2002, is the Neue Luzerner Zeitung. Beginning on 4 December 2001, a plethora of advertisements, articles and information in the Neue Luzerner Zeitung will feature the "Q" symbol.
Mobile phone owners wishing to participate in the pilot trial "QUICKandmore" can dial *141*0815# and follow the instructions on their mobile phone display.
PubliGroupe arose out of the former Publicitas, an advertising agency founded 100 years ago and responsible for the promotion and sale of advertising in Switzerland. Today, PubliGroupe comprises some 60 companies operating in 25 countries on 4 continents. In the year 2000 it generated revenues totalling over CHF 2.8 billion. PubliGroupe faces the challenges of the future with openness and flexibility. For this it relies on the invaluable support of its 3,500 employees and the trust and loyalty of its partners.
Swisscom Mobile is market leader in mobile communications in Switzerland. In the first nine months of 2001 Swisscom Mobile generated net revenues of CHF 2.3 billion and has built up a customer base of around 3.5 million NATEL customers. Since 1 April 2001 Swisscom Mobile has been operating as an independent company in which British-based Vodafone Group, global leader in mobile communications, has been participating in a strategic partnership with a 25% stake. The partnership offers huge opportunites and development possibilities.