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Press release

Swisscom Cup: the new name for the Swiss Football Cup

12 May 2003

Swisscom Fixnet as Swiss-wide provider and with over three million customers is securing in the "Swisscom Cup" a platform for itself which will enable it to also make its mark throughout Switzerland in the sporting sector. Football is the clear number one with the Swiss sporting audience throughout the year. However, the football cup is also an event that takes place in all regions of Switzerland and reaches its undisputed climax each year in the cup final.

Not only the elite sporting classes are set to benefit from Swisscom Fixnet?s sponsorship commitment but also the amateur teams from the first and second divisions and the football movement in general. In addition, alongside its visual presence, Swisscom Fixnet will be setting up guest platforms at the matches. And last but not least, the employees will also benefit from the sponsorship commitment by receiving discounted entrance tickets.

The developments surrounding the junior national football teams, a range of new stadium constructions and last but not least the successful candidature for the 2008 European Championship already endorse Swisscom Fixnet?s decision to enter into football sponsorship. Swisscom is also entering the world of football as official sponsor of the Swiss Football Association (SFV) and the national football teams.

Bern, 12 May 2003


Swisscom AG
Media Relations
3050 Bern