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Press release

Attractive prizes on offer in Switzerland's first MMS photo competition

10 June 2003

Anyone with an MMS-enabled mobile phone can enter the race and battle for the title of Switzerland's funniest MMS. Simply take a photo and send it via MMS to 079 700 00 33. Your photo will then be published on the Internet at  Entrants receive their photo ID via SMS, enabling them to find their MMS again on the Internet at any time.

Every week during the period 20 June to 4 July 2003, a jury will select three winners - who will win attractive prices such as a long weekend in Switzerland, France or Italy (each worth CHF 1,000). The overall winner and snapper of Switzerland's funniest MMS will be selected after 11 July 2003 and will win a one-week dream trip for two to the Maldives worth CHF 6,000.

The overall winner will be selected by public vote - all photos submitted can be viewed on the Internet and voted for via SMS. To vote for your favourite photo, simply send the corresponding photo ID via SMS to 079 700 00 33. And there is an added incentive, because all voters will be entered in a draw for attractive MMS mobiles.

With this competition, Swisscom Mobile will demonstrate that MMS can be fun and has enormous potential for the future. Swisscom Mobile currently has more than 100,000 MMS customers and offers exciting MMS mobiles such the SonyEricsson T610 and the Nokia 7250.

Further information and the competition rules can be found at:

Berne, 10 June 2003


Swisscom AG
Media Relations
3050 Bern