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Press release

Vodafone live! new from Swisscom Mobile

12 November 2003

Special mobile phones are the key to the new world of mobile communications. To celebrate this launch, Swisscom Mobile is offering three exclusive mobile phones at attractive prices: the Sharp GX20, the Sony Ericsson Z600 and the Motorola V525. Each of these mobiles boasts a built-in camera, large colour display, polyphonic ringtones and Java technology. The Sharp GX20 is the flagship handset and comes with a high-resolution screen and a camera with 4x digital zoom and VGA quality.

Uniquely comprehensive product range

Vodafone live! is much more than just a new WAP portal. Unlike other mobile technologies, with Vodafone live! the services and offerings available on the mobile handset are highly integrated. Vodafone live! is based on a special technology that requires major adjustments to mobile phones and networks. It provides all enabled mobiles with a uniform, easy-to-follow menu system based on the portal structure. The standard design concept is continued here, too: all services can be accessed in just a few clicks, and users always navigate in a standard environment. This, combined with clearly structured menus featuring easy-to-understand icons, make accessing functions child's play.

As the world's largest provider of mobile telecommunications, Vodafone launched this mobile multimedia portal in eight European countries in October 2002. It is now available in 13 countries and is used by more than three million people: one million in German-speaking countries alone. Vodafone live! has also received official acclaim: at the GSM Association Awards in February 2003, the Sharp GX10 was voted the best mobile phone and the solution was rated the best mobile application.

Swiss product - international concept

Building on Vodafone technology, Swisscom Mobile has developed Vodafone live! exclusively for the Swiss market. The result is a unique product in four languages that is tailored to the needs of Swiss NATEL® customers.

Carsten Schloter, CEO of Swisscom Mobile, explains: "Vodafone live! is Swisscom Mobile's new product umbrella under which we offer multimedia services for residential customers. We can now provide Swiss customers with a product based on an internationally successful concept that is specifically targeted to meet their information and entertainment needs. We have closely followed the development of Vodafone live! in other European countries and analysed the needs of Swiss users. Thanks to excellent collaboration with Vodafone, mobile manufacturers and content partners, we have been able to bring this feature-rich product to market within only a few months."

Strong partners

Vodafone Plc, which has a 25% stake in Swisscom Mobile, is one of the main partners of Switzerland's leading mobile provider with regard to technology and product development. With Vodafone live!, customers benefit from many other strong and (in some cases) exclusive partnerships: for example, Sony Music and Universal for music-related content. Songs and jingles can be stored for posterity or used as ringtones or signals. The content and service offerings are provided by Swiss partners (SF DRS, Schweizerische Depeschenagentur - the official Swiss news agency, etc.) as well as global brands (Simpsons, Ferrari Monte Carlo, UEFA, James Bond, Tomb Raider, etc.).

Simple introduction to the new mobile world

A vast array of services, extremely simple, intuitive operation and modern mobile phones make Vodafone live! a must for customers. Swisscom Mobile is making the upgrade even easier with attractively-priced handsets and two additional offers:

Until 30 June 2004, users can surf the net free of charge (up to a maximum of 5 MB per month). From 1 July 2004, customers can choose between normal GPRS prices or a lower basic monthly charge. In addition to this, customers will receive CHF 10 of credit for all Vodafone live! services (excluding MMS postcard) in both the month of purchase and the following month as well. Users will only pay for chargeable services used over and above this amount. The offer is available until 31 March 2004.

Vodafone live! can be used with any Swisscom Mobile NATEL® subscription at no extra basic charge. The specially configured handsets will be available from all Swisscom Shops or specialist outlets from 13 November 2003.

Additional information will be available from 13 November 2003 at:

Photos of four users can be downloaded from:

Berne, 12 November 2003


Swisscom AG
Media Relations
3050 Bern