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Press release

Creating the basis for success

13 November 2003

Switzerland's largest telecommunications provider remains committed to supporting Nordic skiing as part of its sponsorship of Swiss-Ski. This is the third time that Swisscom has been the main sponsor of Nordic skiing. The athletes in the disciplines of ski jumping and cross-country communicate Swisscom's key messages such as expertise and support for an attractive, future-oriented Switzerland perfectly.

Swisscom will be present at all the World Cup events in Switzerland. The highlights in terms of public interest and popularity among customers are without doubt the ski jumping in Engelberg, the Swisscom Cross-Country Night in Adelboden and the Engadine Ski Marathon. Swisscom will be providing the press centre at these and other major events, as well as being responsible for providing the television pictures for worldwide transmission. The company will also be offering a range of much-sought-after services for the general public, including an attractive SMS results service.

Individual races replace the Swisscom Loppet

After three years in its current form, the Swisscom Loppet will not take place this year. Instead, Swisscom will be present at various individual races such as the Gommerlauf or the Women's Race in St. Moritz. At the same time, Swisscom is increasing its support for recreational sport.

City Sprint and Nordic Day

The first highlight in the cross-country calendar is the City Sprint in Lucerne on 10 December 2003, at which a number of top-class sprinters such as Christoph Eigenmann and Peter von Allmen will ensure that the competition is both exciting and fierce. Swisscom is the joint sponsor of this event along with Coop City. The two sponsors also organise the Swiss Nordic Days, a series of taster sessions held on four weekends in January/February 2004 at which beginners receive free tuition from professional cross-country skiers. Equipment can be hired at the venue for very reasonable rates. Taster sessions will be held in 17 different locations.

Commitment to up-and-coming talent

Swisscom also remains very committed to the development of talented young cross-country skiers and ski jumpers. Swisscom is helping to expand Switzerland's ski jumping hills, such as those in Einsiedeln and Adelboden. And to make sure that the "Simis" of tomorrow can develop under the best possible conditions, Swisscom has also invested in the indoor training facility in Einsiedeln. The new facility will be officially opened by the ski jumping World Cup team on 18 November 2003.
As for up-and-coming cross-country skiers, Swisscom is helping to improve conditions for talented young athletes. In particular, the company is co-financing training programmes and the professionalisation of the regional associations. In this way, Swisscom is helping to create a solid basis for top-class performance in the future.

Start numbers for regional events

There are many clubs in Switzerland committed both to promoting skiing as a recreational sport and to developing talented youngsters. With its free "start number" service, which is open to every club in Switzerland, Swisscom also actively supports the organisers of regional competitions and fun races. In this way, Swisscom promotes not only elite performers but also recreational skiers and talented youngsters. Clubs can order start numbers from December onwards.

Swisscom's sponsorship activities

Swisscom's sponsorship activities serve to underline the company's foundations in Switzerland and its commitment to promoting personal achievement and generating positive emotions. It is against this background that Swisscom is focussing its sponsorship efforts on Swiss-Ski and the Swiss Football Association.
Besides sport, Swisscom sponsors cultural events as well as events aimed at promoting Switzerland as an attractive business location. Swisscom's current advertising campaign, which depicts tennis players and business people clad in the ski suits worn by the Swiss national ski team and skiers kitted out in football strips, reflects this wide-ranging commitment.

Berne, 13 November 2003


Swisscom AG
Media Relations
3050 Bern