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Press release

Sagem myV-65 - the fourth Vodafone live! mobile phone

09 February 2004

Sagem myV-65 is the name of Swisscom Mobile's latest Vodafone live! mobile phone. The multimedia world of Vodafone live! offers today's 70,000 plus customers a wealth of entertainment and information to take them through the winter months - from "Music Star" ringtones to live pictures from the ski slopes.

The Sagem myV-65 features an integrated camera with 3x zoom, a high-quality display with 65,000 colours, and 4.4 MB memory for downloading animated screensavers, ringtones, games and images. This triband device with exchangeable covers is the fourth Vodafone live! mobile phone to be launched by Swisscom Mobile. Like the flagship product, the Sharp GX20, which accounts for some 60% of mobile phone sales to date, the Sagem myV-65 also boasts a high level of user-friendliness and easy-to-follow menu prompts.

Special attractions to suit every taste

Vodafone live! content is used by over 80% of mobile phone users. Highly popular are polyphonic ringtones like "Baby Boy" from Beyonce, or Java games like "Racing Fever 2". The very latest Vodafone live! offerings can be viewed under the rubric "New". For example:

- Music Star: news, ringtones and wallpapers from the popular casting show on Swiss Television SF DRS
- Winter: Wallpapers for cold-weather buffs. Pictures of the Swiss National Ski Team, winter sports reports and live pictures from top ski resorts
- Lord of the Rings: mobile game, wallpapers and ringtones from the last part of the film trilogy

Free surfing on Vodafone live! until the end of June

Until 30 June 2004 surfing on Vodafone live! will be free of charge up to a GPRS volume of 5 MB. In addition, each customer that purchases a Vodafone live! mobile phone before 31 March 2004 will be credited in the current and following month with up to CHF 10 for games, ringtones, logos, MMS and MMS services (excl. MMS postcard).

Berne, 9 February 2004


Swisscom AG
Media Relations
3050 Bern