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Press release

More than 100,000 customers now using Vodafone live! -New: Sharp GX30 with megapixel camera exclusively from Swisscom Mobile

15 March 2004

Swisscom Mobile and Vodafone live! - a success story. Just four months after its launch in November 2003, more than 100,000 customers have already signed up for this mobile experience. And today Swisscom Mobile is exclusively presenting the latest Vodafone live! innovation - the Sharp GX30. This is the first mobile phone in Switzerland to boast a one megapixel camera capable of taking top-quality photos.

Over 6,000 customers a week are signing up for Vodafone live! Within record time, over 100,000 NATEL® customers now have Vodafone live! phones. "We are really thrilled to see a new upsurge in our customers' enthusiasm for Vodafone live! after the very successful start to our sales in November 2003," says Urs Schaeppi, Head of Commercial Business and member of the Swisscom Mobile Executive Board. Vodafone live! offers the best mobile phone multimedia experience in Switzerland, enabling users to conveniently download ringtones and games and to send and receive messages with pictures and sound. All Vodafone live! handsets have the same standardised, easy-to-understand menus and a high level of service integration into the phone's user interface. It is hardly surprising that over 80% of Vodafone live! customers make regular use of the product's multimedia services.

The Sharp GX30 one megapixel camera mobile phone

The new Sharp GX30 with its built-in one megapixel camera is a real star. The handset delivers photos that are even suitable for printing and come very close to digital camera quality. Further outstanding features of the Sharp GX30 camera are its 1144 x 858 pixel resolution and electronic 7x zoom. An 8 MB SD/MMC memory card included in the package enables the user to save a large number of photos. The quadband mobile phone also has a display with up to 262,122 colours, an integrated MP3 player, a direct "MMS to Postcard" function and a Bluetooth interface for headset use.

Thanks to our successful partnership with Vodafone, the Sharp GX30 is exclusively available from Swisscom Mobile. It can be purchased starting today at all Swisscom Shops and specialist outlets at a price of CHF 299 (with a new 24-month NATEL® swiss subscription). The previous model and best-selling Vodafone live! handset to date, the Sharp GX20, also remains available at CHF 149 (with a new 24-month NATEL® swiss subscription).

Another newly-launched phone is the Vodafone live! Sony Ericsson T630. It is now available from all Swisscom Shops and specialist outlets at a price of CHF 49 (with a new 24-month NATEL® swiss subscription). The launch of the Sharp GX30 and the Sony Ericsson T630 means that there are now six Vodafone live! handsets on the market.

What's more: until 30 June 2004, Vodafone live! customers can surf the Internet free of charge (maximum of 5 MB per month included).

Berne, 15 March 2004


Swisscom AG
Media Relations
3050 Bern