18 March 2004
This season, for every World Cup point scored by an alpine skier, Swisscom donated CHF 100 to the promotion of young talent. At "la Nuit blanche" - the closing event of the winter sports season - Swisscom will be presenting a cheque for CHF 500,000 to Swiss Ski, the Swiss skiing federation. Swisscom has recently been focussing on the promotion of skiing and fan clubs as well as skiers.
Successful start number and SMS results service Swisscom also supported skiing as a recreational sport. For example, the free start number service met a genuine need. Over 120 skiing clubs from across Switzerland took advantage of this offer and ordered free start number sets. By providing this service, Swisscom was able to offer the organisers of regional competitions and fun races active support. The SMS results service offered at the Gommerlauf and the Engadine Ski Marathon was also widely used. All participants who registered prior to the event were able to have their time sent to their mobile phone immediately after the race and shortly afterwards their ranking. http://www.swisscom.com/sponsoring
Bern, 18 March 2004