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Press release

Swisscom supports talented young skiers with half a million francs

18 March 2004

This season, for every World Cup point scored by an alpine skier, Swisscom donated CHF 100 to the promotion of young talent. At "la Nuit blanche" - the closing event of the winter sports season - Swisscom will be presenting a cheque for CHF 500,000 to Swiss Ski, the Swiss skiing federation. Swisscom has recently been focussing on the promotion of skiing and fan clubs as well as skiers.

Over the past season, Swisscom has continued to strengthen its partnership with Swiss Ski as sponsor of the national teams in the alpine and Nordic disciplines, also supplying the infrastructure and press centre at the World Ski Championships at St. Moritz, Wengen and Adelboden. Swisscom has recently started focussing intensively on the promotion of young talent. In the 2003/2004 season the alpine skiing team scored 4,844 FIS World Cup points. For each point scored, Swisscom invests CHF 100 in the promotion of young talent. At "la Nuit blanche", to be held on 19 March 2004 in Davos, Head of Corporate Communications Stefan Nünlist will present a cheque for CHF 500,000, commensurate with the number of World Cup points scored, to Swiss Ski for the promotion of Swiss skiers.

Successful start number and SMS results service Swisscom also supported skiing as a recreational sport. For example, the free start number service met a genuine need. Over 120 skiing clubs from across Switzerland took advantage of this offer and ordered free start number sets. By providing this service, Swisscom was able to offer the organisers of regional competitions and fun races active support. The SMS results service offered at the Gommerlauf and the Engadine Ski Marathon was also widely used. All participants who registered prior to the event were able to have their time sent to their mobile phone immediately after the race and shortly afterwards their ranking.

Bern, 18 March 2004


Swisscom AG
Media Relations
3050 Bern