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Press release

Swisscom to continue as partner of Locarno Film Festival

13 July 2004

Swisscom is to continue as a principal sponsor of the Locarno International Film Festival until 2007. It was recently agreed that the contract would be extended, highlighting Swisscom's commitment to culture. As a new feature, Swisscom Mobile is to offer information and trailers of the Festival films on the Vodafone live! portal.

Swisscom is convinced of the national cultural value of the Locarno Film Festival, whose fame has spread far beyond the country's borders. In addition, Swisscom sees its long-standing partnership with the Locarno Film Festival as an expression of its commitment to the Italian-speaking area of Switzerland.

Swisscom Mobile's Vodafone live! portal is to feature a special this year with information on every aspect of the Locarno Film Festival. From the end of July 2004 onwards, the programme, background information on films and jury members and trailers will be available under the heading "Top&New". Thanks to this service, the Locarno Film Festival can be enjoyed by mobile phone anywhere in Switzerland.

Of course, Swisscom's core competence will also be on display at the festival: the company is providing the telecom infrastructure to enable communication on the Festival site. As it does every year, Swisscom will be providing the Media Centre, with 30 fully equipped workstations, as well as the telecommunications infrastructure.

Berne, 13 July 2004


Swisscom AG
Media Relations
3050 Bern