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Press release

Swisscom Mobile 350,000 Vodafone live! customers

21 September 2004

Swisscom Mobile is scoring a huge success with Vodafone live!. Since the service was introduced in November 2003, the number of customers using a Vodafone live! mobile phone has climbed to 350,000. At the beginning of October, Swisscom Mobile is launching a Swiss premiere in the form of a new Vodafone live! mobile phone: the 1.3 megapixel Sony Ericsson S700i. The range of Vodafone live! services is continually growing: currently, for example, there are more than 200 games available.

The number of Vodafone live! mobile phones is soaring: By mid-September 2004, the number of customers using a Vodafone live! mobile had reached 350,000. "Our expectations have been greatly exceeded," says Urs Schaeppi, Head of Commercial Business and a member of the Swisscom Mobile Executive Board.

Swiss premiere: Sony Ericsson S700i with 1.3 megapixels

The new Sony Ericsson S700i features a 1.3 megapixel camera with 8x digital zoom. The innovative design concept enables three operating modes and features a 180-degree swivel mechanism that opens the keypad for use. When the S700i is closed, the 5-way navigation key can be used, for example, to make calls or read SMS. When turned around, the mobile phone can be used as a camera to take high-quality photographs. The keypad is revealed when the phone is opened, ready for writing e-mails or SMS messages. The phone also has an integrated MP3Player and radio. This innovative Vodafone live! mobile phone can be purchased starting 4 October at all Swisscom Shops and specialist outlets at a price of CHF 499 (with a new 24-month NATEL® swiss subscription).

The range of Vodafone live! services is continually being expanded. Currently more than 70% of customers actively use these services, which always incorporate the latest images, sounds and games.

Berne, 21 September 2004


Swisscom AG
Media Relations
3050 Bern