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Press release

MMS stamps - A global first and four competition winners

26 May 2005

In September 2005, Swiss Post will issue the world's first MMS stamps. The four motifs were selected from over 3,300 MMS photos submitted by the general public in the "Swiss mobil - a country on the move" competition. The four mobile phone photographers are being honoured in this way for the first time ever. The unsual success story behind the stamps' creation was made possible by the partnership between Swiss Post, Swisscom Mobile and the Museum for Communication.

From 6 September 2005 the first MMS stamps in the world will be available from Swiss Post. These four special stamps were created through innovative use of the latest technology. Multimedia Messaging Service - or MMS for short- is the magic word. The four motifs were selected from entries to "Swiss mobil - a country on the move", a competition launched jointly by Swiss Post, Swisscom Mobile and the Museum for Communication in Berne. Of the 3,300 MMS photos taken by owners of mobile phones, the 100 pictures that gained the most public votes made it to the final round. A specialist jury composed of representatives from the three project partners then selected four of these MMS pictures, which will now feature on the new stamps.


The competition winners

The four main winners of the major MMS stamps competition are Brigit Rohrbach (Metzerlen, SO) with her photo "High in the saddle", Peter Schumacher (Kirchlindach, BE) with "Mountain hike", Rémy Sager (Zürich) with "On top of the world" and Debora Ronchi (Andwil, SG) with "Tracks in the snow". The four MMS photos inspired by the topic "Swiss mobil - a country on the move" were taken at four very different places: on a ride across country, during a hike on the Stockhorn mountain, on top of the Rigi mountain and on the photographer's balcony.

Alongside the genuine Swiss stamp bearing their photo and name, each photographer will receive CHF 1,000 from Swiss Post plus a Vodafone UMTS-Handy Sony Ericsson V800 from Swisscom Mobile. In addition, those who took part in the MMS competition and the text message voting were automatically entered in a prize draw, where further Vodafone live! phones and spa holidays at the Hotel Ferienart in Saas-Fee were given away.


Project partners paint a positive picture

A total of over 3,300 MMS photos were submitted in the 49-day period from the beginning of February until the end of March. These were put on display for the general public at 18,500 SMS short message were sent in order to decide by voting which MMS photos should make it into the final.

The internet site attracted some 35,000 visitors. Swiss Post, Swisscom Mobile and the Museum for Communication have two main reasons to be satisfied with the results of this campaign. They reached a large audience within a short space of time and - compared to similar competitions - successfully motivated a large number of people to take part. In addition the specialist jury was impressed by the great variety of themes and the creativity behind individual MMS pictures.


MMS special stamps from 6 September 2005

The four MMS special stamps with postage values of CHF 0.85, CHF 1.00, CHF 1.30 and CHF 1.80 will be issued on 6 September 2005. They will be available at all post offices in Switzerland and at the philatelic salespoints in Basel, Berne, Lausanne, Lugano, St. Gallen and Zurich as long as stocks last. A quick and convenient opportunity to order will be available online at from 20 July.

Berne, 26 May 2005


Swisscom AG
Media Relations
3050 Bern