15 July 2005
Swisscom Broadcast Ltd is participating in the bid for the majority stake in Antenna Hungária Rt, currently held by the Hungarian government's holding company. Today the fully-owned subsidiary of Switzerland's No. 1 telecoms provider submitted a binding offer in connection with the Hungarian company"s ongoing privatisation process. Antenna Hungária Rt is active in the fields of radio and television broadcasting and telecommunications. In 2004, the company"s 970-strong workforce posted an operating profit of CHF 6.2 million on revenues of around CHF 162 million. Swisscom is not releasing details regarding the size of bid or the content of the offer at the present time.
Antenna Hungária Rt is currently well positioned in the analogue radio and TV broadcasting market and is thus ideally placed to play a pivotal role in Hungary's migration to digital broadcasting. Swisscom Broadcast's extensive know-how in this field could quickly be brought to bear following the acquisition. Digitisation of broadcasting offers growth opportunities for Swisscom Broadcast both in Switzerland and abroad,
Swisscom Broadcast (www.swisscom.com/broadcast), with a workforce of around 240, is responsible for the countrywide broadcast of radio and television signals from approximately 500 proprietary transmitter sites and over 1,800 transmitters across Switzerland. In 2004, the country's leading broadcasting infrastructure operator generated revenues of CHF 162 million.