15 July 2005
Antenna Hungária Rt is currently well positioned in the analogue radio and TV broadcasting market and is thus ideally placed to play a pivotal role in Hungary's migration to digital broadcasting. Swisscom Broadcast's extensive know-how in this field could quickly be brought to bear following the acquisition. Digitisation of broadcasting offers growth opportunities for Swisscom Broadcast both in Switzerland and abroad,
Swisscom Broadcast (www.swisscom.com/broadcast), with a workforce of around 240, is responsible for the countrywide broadcast of radio and television signals from approximately 500 proprietary transmitter sites and over 1,800 transmitters across Switzerland. In 2004, the country's leading broadcasting infrastructure operator generated revenues of CHF 162 million.