23 August 2005
With the Classic service package, the basic charge for ADSL 150 including a secure virus and spam filter for all five e-mail addresses costs CHF 9. The Gold service package with additional firewall security is CHF 15. The ADSL 150 offer is based on time, which means that the customer logs in every time he/she wants to use the Internet, just like with narrowband access. Each hour online costs CHF 2.40, and charges are calculated by the minute. The customer is charged a maximum of CHF 59 per month for the Classic service package or CHF 65 per month for the Gold service package. If the customer regularly pays close to the maximum amount, Bluewin will automatically recommend a subscription that better meets his/her needs. The customer can test Bluewin ADSL 150 for two months without any obligation.
The ADSL offer for first-time users will be particularly popular amongst occasional users, such as Internet users who have been using narrowband to access the Internet up until now and who would like to enjoy the convenience of a connection that is up to three times faster. The offer should also appeal to users who go online mainly for e-mail and who only occasionally surf the Internet. They will no longer have to dial up with analogue narrowband modems and should also find the high degree of security and the additional benefits of the service packages quite attractive. Less technically inclined customers can take advantage of home installation by having Swisscom installers come to their homes to set up the ADSL connection.