28 October 2005
NATEL® easy liberty, the new prepaid offer, costs just CHF 49 including CHF 20 worth of calling credit, or CHF 120 including CHF 80 worth of calling credit. The prices of handsets are less attractive than when taking out a subscription. For the first time in Switzerland, on-net calls made with a prepaid product will be billed per call and per hour, at a rate of CHF 0.80. Calls to other mobile networks (off-net) cost CHF 0.70 per minute.
The success of NATEL® swiss liberty - with 500,000 customers signing up for this product since June 2005 - shows that the "liberty" philosophy meets the needs of today's customers. The old style of minute-based billing meant that callers restricted their natural communication behaviour and kept calls short. The "liberty" system (billing per call and per hour) enables a much freer form of communication behaviour with no cost pressure. The latest evaluations of usage patterns with NATEL® swiss liberty have shown that, as a result, the average call duration has risen to 2.5 minutes per call, which is an increase of over 25 percent. Short calls of less than five seconds' duration (e.g. to a customer's Combox) are not billed.
The tariff philosophy of the "liberty" product family is simple and easy to understand: no longer do customers have to think about peak, off-peak, evening or weekend rates. Whenever a caller picks up the phone, and however long they talk, they know the cost of the call in advance. With NATEL® easy liberty they even have the option of setting their communication budget beforehand (prepaid).
To check whether a switch to the new pricing plans is worthwhile, customers can send an SMS with the text "check" to 444, or can contact the Swisscom Mobile hotline. The 444 service will be available from 2 November 2005.