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Press release

My Bluewin World: publish events on the Internet free of charge

Berne, 01 December 2006

Anyone registering with an e-mail address and confirming it by e-mail will be given access to My Bluewin World, the new, free-of-charge Bluewin Online Community. Occasions such as birthdays, weddings or concerts can be posted and enhanced with photos and comments with the greatest of ease. Password protection allows for secure zones to which only certain people have access.

It only takes a few clicks from registration to the finished event homepage. Thanks to templates, a party or private event can be publicised with the greatest of ease in just a few minutes. Pictures, videos and personal comments turn the user's personal occasion into an event for a user group that he or she defines. Users can share their happy times and celebrations with their nearest and dearest, friends and relatives.

Every event can be opened or closed to defined user groups. Customers decide whether they will make events public, or available only to friends and relatives. For example, users can send invitations to friends and share certain moments with their nearest and dearest. An event can be extended or added to online at any time.

My Bluewin World is addressing the trend towards user-generated, personalised content.


Swisscom AG
Media Relations
3050 Bern