Berne, 04 December 2006
With the acquisition of Minick Holding AG, Swisscom Mobile consolidates its strategic goal of strengthening its activities in the value added services sector, to become active in related business areas and thereby to capture new market segments. Minick develops and operates mobile Internet portals, multimedia services and news applications such as M-Voting, Teletext-Chats, SMS and MMS. The company is also active in mobile marketing and plays an innovative role in the area of mobile video streaming.
THQ Inc., an American company which develops console and video games, had until now held 50 per cent of Minick shares via a subsidiary company, with the other half being held by the management and present and former employees. Swisscom Mobile has today acquired all Minick Holding AG's shares. No details have been released about the acquisition price.
Minick Holding AG's core business will continue unchanged as a fully-owned subsidiary of Swisscom Mobile AG and the acquisition will have no direct consequences for its employees. Minick Holding AG's minority stake - via a joint venture in Minick (USA) Ltd - is not affected by the deal.
Minick is a pioneer in the field of interactive mobile applications. Founded in 1994, Minick develops and operates mobile service platforms for network operators, media companies, corporate customers and agencies and has built up one of the biggest billing platforms for mobile phone operators in Europe.