Berne, 26 January 2007
Bluewin TV offers high-quality television service via a telephone line. Launched by Swisscom at the beginning of November 2006, it already offers 100-plus television channels, 70-plus radio channels, 500-plus top films (on demand), live sports coverage and up to 30 Teleclub channels. At the touch of a button, users can search for and record programmes, select a programme for later viewing or pause a programme during transmission. Customers are free to decide what to watch and when. All that's needed is a telephone line with broadband Internet access from Swisscom. Bluewin TV does not require a cable connection.
While the number of standard channels included in some cable network operators' offerings is declining, Bluewin TV already provides a huge selection in its basic package. For example, this includes RAI Uno and Canale 5 for Italian-speaking Switzerland, and France2 and TF1 for French-speaking Switzerland. Swisscom's basic Bluewin TV offering in German also includes WDR and N-TV, two channels that certain cable network providers will be dropping from their analog programmes as of 1 April 2007.
The range of channels offered by Bluewin TV will be expanded in several stages, starting on 1 March 2007.