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Press release

Swisscom invests in new online TV service called

Berne, 15 May 2007

Swisscom has invested a seven-figure sum in, the company responsible for developing and operating Thanks to the new Internet service, users can launch their own TV channel and broadcast live online or via mobiles. Swisscom has been testing since February 2007 and has received positive responses from its customers.

There is a very high demand for user-generated content falling under the term Web 2.0. More and more people are publishing their own texts, photos and videos online or commenting on the online diaries of other users, resulting in the formation of distinct communities.

Direct and produce your own TV channel is following this trend and giving its customers the chance to create their own TV channels, produce shows and broadcast them worldwide with ease. Users can thereby be the star, director and producer of their own TV channel. Viewers can interact in real-time and watch items released on their mobile or PC.

Swisscom's attention was drawn to at an early stage and it finds the idea of personal TV content very attractive. Given the product's great potential, Swisscom has entered into a strategic and financial partnership with its opertor,, and has invested a seven-figure sum in the company.


It is hoped that will boost Swisscom's innovative strength

In February 2007, Swisscom Mobile launched a general product test in its online test lab, Swisscom Mobile Labs, which triggered positive responses from customers. Swisscom Mobile is the first mobile phone supplier anywhere in the world to offer on its mobiles. At the moment, customers can benefit from this service for free. Swisscom may launch the product throughout Switzerland depending on the usage trends it detects during the test phase and the way in which customers respond to the product.

Holtzbrinck Ventures is also investing in Swisscom invests in selected, promising start-ups to help innovative products reach the market faster. Other examples of this are the web services and


Swisscom AG
Media Relations
3050 Bern