Berne, 05 June 2007
Napster Mobile from Swisscom is a platform for downloading music onto mobile phones. Daniel Staub, Swisscom Mobile's Head of Product Marketing, says, "Mobile phones have become our constant companions and are now used for far more than simply making calls. Napster Mobile represents the expansion of our existing multimedia services to include music."
Swisscom Mobile customers can select the desired tracks on their mobile phones and download them right away. The songs are not only sent directly to the phone. A link is also e-mailed to the address provided by the customer, allowing songs to be managed on a computer using Windows Media Player. With more than 3 million titles to choose from, Napster Mobile has by far the largest mobile music catalogue in Switzerland, including not only songs by international stars but also historical gems and of course Swiss hits from the likes of Baschi, Lunik, Stress and Plüsch.
The introduction of the Napster Mobile service is the product of close cooperation between Swisscom, Napster and telecoms equipment manufacturer Ericsson. Napster and Ericsson have already successfully introduced Napster Mobile in Japan, Portugal, Ireland and the United States. Ericsson Switzerland Country Manager Stefan Koetz believes entry into the Swiss market is particularly important. "We are very proud that Swisscom Mobile, Switzerland's largest mobile network operator, has chosen Napster Mobile," he says. "Switzerland is one of the world's most advanced telecommunication markets. We are therefore convinced that the easy-to-use Napster Mobile music service will capture the customers' imagination."
Napster is widely seen as a pioneer in the digital music market. Thorsten Schliesche, General Manager Napster Germany and Vice-president Sales and Marketing Europe, is pleased that Napster Mobile is now also available in Switzerland. "The mobile music market is one of the strongest-growing markets," he says. "The launch of our service in Switzerland is another important part of the overall strategy in which we want to further expand our position in Europe." Ivo Sacchi, the head of the Swiss branch of the International Federation of the Phonographic Industry, also welcomes the introduction of Napster Mobile. "It is extremely significant that many record companies have made their material available to Napster Mobile and therefore underlined the importance of legal online music services," Sacchi says.
The Napster Mobile Month Package costs CHF 10 a month and includes five songs. All customers signing up before 31 August 2007 will get the first 30 days of their subscription free. After that time, each song and single download will cost CHF 2.50. This price includes data transfer. Songs are easy to search for on Napster Mobile, and samples can be listened to for free.
Napster Mobile works on most of the UMTS and EDGE mobiles currently on the market, and can only be used in Switzerland. Customers requiring more information on Napster Mobile or wishing to subscribe to the service should SMS the word NAPSTER to 888.