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Press release

Swisscom to take over the branch network of The Phone House Switzerland

Berne, 20 March 2008

Swisscom has signed a contract with The Phone House SA to take over its branch network. The formal transfer will take place on 1 May 2008. Swisscom will take over all points of sale, the head office and the majority of employees from The Phone House Switzerland. This will result in a significant expansion of Swisscom's distribution network, thereby allowing the company to continue to improve its customer service. The parties have agreed not to disclose details of the purchase price.

The Phone House Switzerland currently employs around 250 employees and operates 62 branches across Switzerland, of which 26 are located in Manor stores. The company is one of the leading independent retail chains for mobile telecommunications services in Switzerland. The Phone House is characterised by a well-developed distribution network with attractive locations and friendly, competent customer service. The owner of The Phone House Switzerland, the British company The Carphone Warehouse Group plc, will retain its fixed line and insurance business within the Swiss market.


Further improvements to customer proximity

Swisscom has been constantly expanding its presence for decades in order to get closer to its customers. The company currently operates 110 shops across Switzerland, 11 of which are located in Globus branches. More and more customers visit Swisscom Shops and Swisscom has expanded its advice services considerably, which requires a higher density of shops. This means that the takeover of the branch network of The Phone House fits well into Swisscom's strategy and will allow the company to expand its distribution network rapidly. Alongside its own sales and advice channels, Swisscom will continue to value its working relationships with independent trading partners.


Gradual conversion of the branches into Swisscom Shops

The 62 branches of The Phone House Switzerland will be transformed into Swisscom shops in stages from 1 May 2008 onwards and will exclusively sell products from the Swisscom range. Detailed site analysis will be carried out to determine which branches are no longer required because of local circumstances and where we can benefit from synergies in the administrative sector. Swisscom envisages consolidation in a limited number of locations and sales support functions. The company therefore envisages a relatively small number of job reductions, which will be absorbed as far as possible by natural wastage and reducing external capacities.


Swisscom AG
Media Relations
3050 Bern