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Press release

Swisscom and UEFA Media Technologies all set for UEFA EURO 2008

Berne, 02 June 2008

When UEFA EURO 2008 begins on 7 June 2008, the Swisscom infrastructure for stadium communication and the transmission of words, sounds and images will become fully operational. Swisscom's know-how and expertise, two years of preparation and the work of hundreds of employees will then come to fruition. The Service Points in the fan zones and Swisscom's volunteer villages have been set up, while a range of attractive products is available to put fans in the football mood - and, even now, there is still a chance to win tickets.

On 12 May 2008, the final phase in the run-up to UEFA EURO 2008TM got underway at the four match venues in Switzerland: after detailed planning, Swisscom installed the communications infrastructure for the tournament in and around the Swiss football stadiums within the space of two weeks. Countless kilometres of optical fibre, telephone and other data cables will allow 7,000 media representatives, organisers and teams to rapidly communicate up-to-the-minute, comprehensive information right around the world.

Swisscom is also equipped to serve the billions of viewers who will be watching the big event on their TV screens. To enable successful worldwide TV coverage, Swisscom Broadcast has worked hand-in-hand with UEFA Media Technologies (UMET)  toprovide transmission of images from the UEFA EURO 2008TM stadiums in Switzerland to UEFA's International Broadcast Centre in Vienna. The video equipment in the Swiss stadiums and the optical networks have been installed and successfully tested. Meanwhile, the teams of technicians have received intensive training - their task is to ensure the transmission of the video and audio signals.


What about the last remaining tickets?

Swisscom will be cheering along with the fans: during UEFA EURO 2008TM, more than a thousand employees will be redeployed to a special location in one of the four host cities in Switzerland - Berne, Basel, Zurich or Geneva. Instead of sitting at their office desks, they will be working from the volunteer villages that Swisscom has set up especially for the big event - each within walking distance of one of the four stadiums. The EURO teams at the Swisscom Service Points will be providing fans with information about UEFA EURO 2008TM, the host cities and football in general. With services such as surfing and mobile phone charging stations, along with various quizzes and competitions, they will ensure that the visitors to the fan zones enjoy the whole experience.

No ticket yet? Swisscom will be offering a chance to win tickets at its shops, in its customer magazines, through the general knowledge quiz, at, via VodafoneLive! and at the Service Points in the fan zones. And on Friday 6 June at 8.05 p.m., Swisscom and Switzerland's national broadcaster, Schweizer Fernesehen, will be presenting a programme on SF1 entitled "EURO 2008 - Ein Traum wird wahr" ("UEFA EURO 2008TM - A Dream Come True").  During the programme, a total of 176 UEFA EURO 2008TM tickets donated by Swisscom will be given away for all matches in Switzerland and for the final in Vienna. And for those who are still not able to be at one of the matches, Swisscom offers the chance to watch from one of the fan zones, where they will have a direct view of the giant screen.*


With Swisscom's services, everyone can be a fan

The million or so tourists expected to visit Switzerland during UEFA EURO 2008TM will find it easy to travel thanks to the Football Mobile Package, which includes a half-fare rail card or General Abonnement rail pass along with a prepaid SIM card. And Swisscom's UEFA EURO 2008 Guide SMS service is already receiving a good response: by texting EURO to 266, fans from all over the world can have information about UEFA EURO 2008TM and the venues sent directly to their mobile phones. In addition, as of 26 May, fans can upload their favourite EURO snaps to the Swisscom UEFA EURO 2008TM Album at The album can be customised by adding pictures of stars from the Swiss national team and some professional  photos. From as little as CHF 25, the photo album can then be printed in aUEFA EURO 2008TM designed album. Meanwhile, there will be some attractive product bundles to put visitors to Swisscom Shops in the football mood. And last but not least: fans in Switzerland can also enjoy a high-definition television experience exclusively on the Swisscom network. With Bluewin TV mobile and the Nokia N77 they can receive 20 TV channels via DVB-H in HD quality including SRG's coverage UEFA EURO 2008TM matches .

* Details of the locations and opening times of Swisscom Service Points in the fan zones can be found in the UEFA EURO 2008TM dossier at


Swisscom AG
Media Relations
3050 Bern