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Press release

Swisscom and Apple to bring iPhone 3G to Switzerland

San Francisco and Berne, 09 June 2008

Swisscom, the leading mobile operator in Switzerland, and Apple today announced iPhone 3G will be available in Switzerland on July 11, 2008. iPhone 3G combines three products into one small, lightweight device-a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best email, web browsing, search and Maps applications ever on a mobile phone.

"We can't wait to offer an entirely new mobile experience with iPhone 3G," said Christian Petit, head of Swisscom's Residential Customers Group and member of the Swisscom board. "Our goal is to deliver the best iPhone 3G experience to our customers, with an attractive service package and of course with the best mobile network in the country."

"Swisscom is Switzerland's leading telecom provider and we're thrilled to be working together to bring the iPhone 3G to Switzerland next month," said Tim Cook, Apple's COO. "iPhone 3G is an amazing product and we can't wait to get it into hands of Swisscom customers."

Swisscom offers customers a high-performing mobile broadband network. The company operates a HSPA network that covers 90 percent of the Swiss population, a best-in-class figure. Swisscom customers can browse the Internet almost everywhere in Switzerland with up to 7.2 MBit/s, comparable to current speeds in the wired world. In addition, Swisscom offers its customers broadband coverage via EDGE technology where HSPA is not yet available - anywhere and at anytime. With more than 1,100 hotspots nationwide, in hotels, conference centers, train stations and airports, Swisscom is also the biggest Wi-Fi provider in Switzerland and additionally an important Wi-Fi operator in Europe.

iPhone 3G will be available in Switzerland as of July 11, 2008 through Swisscom Shops, the Swisscom web shop and a selection of other third party channels. Pricing and other commercial details will be made available at launch. For more information, go to

Swisscom is Switzerland's leading telecoms provider, with 5 million mobile customers, around 5.3 million fixed lines including 1.6 million broadband connections. The company has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.


Swisscom AG
Media Relations
3050 Bern